Which Product Features Delight Customers? An Analysis of Online Reviews
- Publikationsart
- Beiträge zu wissenschaftlicher Konferenz/Tagung
- Titel
- Which Product Features Delight Customers? An Analysis of Online Reviews
- Medien
- EMAC 2016 (European Marketing Academy Conference), Oslo, 22.−27. May
- Autoren
- Steffen Müller, Prof. Dr. Markus Beinert
- Veröffentlichungsdatum
- 22.05.2016
- Zitation
- Müller, Steffen; Beinert, Markus (2016): Which Product Features Delight Customers? An Analysis of Online Reviews. EMAC 2016 (European Marketing Academy Conference), Oslo, 22.−27. May.