Which Product Features Delight Customers? An Analysis of Online Reviews
- Publikationsart
- Konferenzbeiträge
- Titel
- Which Product Features Delight Customers? An Analysis of Online Reviews
- Medien
- EMAC 2016 (European Marketing Academy Conference), Oslo, 22.−27. May
- Autor:innen
- Steffen Müller, Markus Beinert
- Veröffentlichungsdatum
- 22.05.2016