Which Product Features Delight Customers? An Analysis of Online Reviews
- Title
- Which Product Features Delight Customers? An Analysis of Online Reviews
- Media
- EMAC 2016 (European Marketing Academy Conference), Oslo, 22.−27. May
- Publication date
- 22.05.2016
- Citation
- Müller, Steffen; Beinert, Markus (2016): Which Product Features Delight Customers? An Analysis of Online Reviews. EMAC 2016 (European Marketing Academy Conference), Oslo, 22.−27. May.