Some like it tailor-made: The effectiveness of personalized coupons for lower-calorie food choices at a university canteen

Publikationsart
Zeitschriftenbeiträge (peer-reviewed)
Titel
Some like it tailor-made: The effectiveness of personalized coupons for lower-calorie food choices at a university canteen
Medien
International Journal of Consumer Studies
Veröffentlichungsdatum
21.06.2021
Zitation
Nguyen, Minh; Emberger-Klein, Agnes; Menrad, Klaus (2021): Some like it tailor-made: The effectiveness of personalized coupons for lower-calorie food choices at a university canteen. International Journal of Consumer Studies. DOI: 10.1111/ijcs.12723