Some like it tailor-made: The effectiveness of personalized coupons for lower-calorie food choices at a university canteen

Publication type: Journal articles (peer-reviewed)
Title: Some like it tailor-made: The effectiveness of personalized coupons for lower-calorie food choices at a university canteen
Media: International Journal of Consumer Studies
DOI: 10.1111/ijcs.12723
Authors: Minh Nguyen, Agnes Emberger-Klein , Klaus Menrad
Publication date: 21.06.2021
Project: ENABLE 1.0 mit den Teilprojekten "Konsumenten-Involvment bei neu-entwickelten Lebensmitteln" (Arbeitspaket 2-8) und "Virtuelle Feedback Systeme für eine gesündere Lebensmittelauswahl bei Jugendlichen" (Arbeitspaket 3-3)
Citation: Nguyen, Minh; Emberger-Klein, Agnes; Menrad, Klaus (2021): Some like it tailor-made: The effectiveness of personalized coupons for lower-calorie food choices at a university canteen. International Journal of Consumer Studies. DOI: 10.1111/ijcs.12723