Acceptance of new food products: Reference prices and psychological modera-tors of heterogeneous price effects
- Publikationsart
- Wissenschaftliche Artikel
- Titel
- Acceptance of new food products: Reference prices and psychological modera-tors of heterogeneous price effects
- Medien
- Journal of Food Products Marketing
- Heft
- 7
- Band
- 25
- Autor:innen
- Andreas Lemmerer, Klaus Menrad
- Seiten
- 713-733
- Veröffentlichungsdatum
- 04.08.2019