Acceptance of new food products: Reference prices and psychological modera-tors of heterogeneous price effects

Publikationsart: Zeitschriftenbeiträge (peer-reviewed)
Titel: Acceptance of new food products: Reference prices and psychological modera-tors of heterogeneous price effects
Medien: Journal of Food Products Marketing
DOI: 10.1080/10454446.2019.1647905
Heft: 7
Band: 25
Autoren: Dr. rer. pol. Andreas Lemmerer, Prof. Dr. Klaus Menrad
Seiten: 713-733
Veröffentlichungsdatum: 04.08.2019
Zitation: Lemmerer, Andreas; Menrad, Klaus (2019): Acceptance of new food products: Reference prices and psychological modera-tors of heterogeneous price effects. Journal of Food Products Marketing 25 (7), S. 713-733. DOI: 10.1080/10454446.2019.1647905