Acceptance of new food products: Reference prices and psychological modera-tors of heterogeneous price effects
- Publication type
- Journal articles (peer-reviewed)
- Title
- Acceptance of new food products: Reference prices and psychological modera-tors of heterogeneous price effects
- Media
- Journal of Food Products Marketing
- Issue
- 7
- Volume
- 25
- Authors
- Andreas Lemmerer, Klaus Menrad
- Pages
- 713-733
- Publication date
- 04.08.2019