Which factors distinguish the different consumer segments of green Fast Moving Consumer Goods in Germany?

Publikationsart
Zeitschriftenbeiträge (peer-reviewed)
Titel
Which factors distinguish the different consumer segments of green Fast Moving Consumer Goods in Germany?
Medien
Business Strategy and Environment
Heft
4
Band
30
Autoren
M.Sc. Andreas Niedermeier, Dr. Agnes Emberger-Klein , Prof. Dr. Klaus Menrad
Seiten
1823-1838
Veröffentlichungsdatum
07.01.2021
Zitation
Niedermeier, Andreas; Emberger-Klein, Agnes; Menrad, Klaus (2021): Which factors distinguish the different consumer segments of green Fast Moving Consumer Goods in Germany? Business Strategy and Environment 30 (4), S. 1823-1838. DOI: 10.1002/bse.2718