The Effects of Marketing Innovativeness on Firm’s Market Position: A Contingency Approach
- Publikationsart
- Wissenschaftliche Artikel
- Titel
- The Effects of Marketing Innovativeness on Firm’s Market Position: A Contingency Approach
- Medien
- Proceedings of the 36th EMAC Conference Reykjavik 2007
- Autor:innen
- Markus Beinert , J. Kossmann
- Veröffentlichungsdatum
- 2007