The Effects of Marketing Innovativeness on Firm’s Market Position: A Contingency Approach
- Publikationsart
- Zeitschriftenbeiträge (peer-reviewed)
- Titel
- The Effects of Marketing Innovativeness on Firm’s Market Position: A Contingency Approach
- Medien
- Proceedings of the 36th EMAC Conference Reykjavik 2007
- Autoren
- Prof. Dr. Markus Beinert , J. Kossmann
- Veröffentlichungsdatum
- 01.01.2007
- Zitation
- Beinert, Markus; Kossmann, J. (2007): The Effects of Marketing Innovativeness on Firm’s Market Position: A Contingency Approach. Proceedings of the 36th EMAC Conference Reykjavik 2007.