The Effects of Marketing Innovativeness on Firm’s Market Position: A Contingency Approach

Publikationsart
Zeitschriftenbeiträge (peer-reviewed)
Titel
The Effects of Marketing Innovativeness on Firm’s Market Position: A Contingency Approach
Medien
Proceedings of the 36th EMAC Conference Reykjavik 2007
Autoren
Prof. Dr. Markus Beinert , J. Kossmann
Veröffentlichungsdatum
01.01.2007
Zitation
Beinert, Markus; Kossmann, J. (2007): The Effects of Marketing Innovativeness on Firm’s Market Position: A Contingency Approach. Proceedings of the 36th EMAC Conference Reykjavik 2007.