Marketing Innovativeness as an Antecedent of Market Success
- Publikationsart
- Wissenschaftliche Artikel
- Titel
- Marketing Innovativeness as an Antecedent of Market Success
- Medien
- 19th EMAC DOCTORAL COLLOQUIUM, Athens, Greece, May 21 - 23, 2006
- Autor:innen
- Markus Beinert
- Veröffentlichungsdatum
- 23.05.2006