Marketing Innovativeness as an Antecedent of Market Success
- Publikationsart
- Zeitschriftenbeiträge (peer-reviewed)
- Titel
- Marketing Innovativeness as an Antecedent of Market Success
- Medien
- 19th EMAC DOCTORAL COLLOQUIUM, Athens, Greece, May 21 - 23, 2006
- Autoren
- Prof. Dr. Markus Beinert
- Veröffentlichungsdatum
- 23.05.2006
- Zitation
- Beinert, Markus (2006): Marketing Innovativeness as an Antecedent of Market Success. 19th EMAC DOCTORAL COLLOQUIUM, Athens, Greece, May 21 - 23, 2006.