IoT in Execution at John Deere. Innovation Leadership in What is Perceived to bei an Old Industry

Publikationsart
Zeitschriftenbeiträge (peer-reviewed)
Titel
IoT in Execution at John Deere. Innovation Leadership in What is Perceived to bei an Old Industry
Medien
Marketing Review St. Gallen
Heft
01
Band
2020
Autoren
Markus Beinert , H. Nies, A. Vermehren Schmiedel
Seiten
56-63
Veröffentlichungsdatum
2019
Zitation
Beinert, Markus; Nies, H.; Vermehren Schmiedel, A. (2019): IoT in Execution at John Deere. Innovation Leadership in What is Perceived to bei an Old Industry. Marketing Review St. Gallen 2020 (01), 56-63.