IoT in Execution at John Deere. Innovation Leadership in What is Perceived to bei an Old Industry

Publikationsart
Zeitschriftenbeiträge (peer-reviewed)
Titel
IoT in Execution at John Deere. Innovation Leadership in What is Perceived to bei an Old Industry
Medien
Marketing Review St. Gallen
Heft
01
Band
2020
Autoren
Prof. Dr. Markus Beinert , H. Nies, A. Vermehren Schmiedel
Seiten
56-63
Veröffentlichungsdatum
31.12.2019
Zitation
Beinert, Markus; Nies, H.; Vermehren Schmiedel, A. (2019): IoT in Execution at John Deere. Innovation Leadership in What is Perceived to bei an Old Industry. Marketing Review St. Gallen 2020 (01), S. 56-63.