IoT in Execution at John Deere. Innovation Leadership in What is Perceived to bei an Old Industry
- Publikationsart
- Zeitschriftenbeiträge (peer-reviewed)
- Titel
- IoT in Execution at John Deere. Innovation Leadership in What is Perceived to bei an Old Industry
- Medien
- Marketing Review St. Gallen
- Heft
- 01
- Band
- 2020
- Autoren
- Markus Beinert , H. Nies, A. Vermehren Schmiedel
- Seiten
- 56-63
- Veröffentlichungsdatum
- 2019
- Zitation
- Beinert, Markus; Nies, H.; Vermehren Schmiedel, A. (2019): IoT in Execution at John Deere. Innovation Leadership in What is Perceived to bei an Old Industry. Marketing Review St. Gallen 2020 (01), 56-63.