Cross European and Functional Food-related consumer segmentation for new product development
- Publikationsart
- Zeitschriftenbeiträge (peer-reviewed)
- Titel
- Cross European and Functional Food-related consumer segmentation for new product development
- Medien
- Journal of Food Products Marketing
- Heft
- 3
- Band
- 15
- Autoren
- Dr. rer. pol. Kai Sparke, Prof. Dr. Klaus Menrad
- Seiten
- 213-230
- Veröffentlichungsdatum
- 26.06.2009
- Zitation
- Sparke, Kai; Menrad, Klaus (2009): Cross European and Functional Food-related consumer segmentation for new product development. Journal of Food Products Marketing 15 (3), S. 213-230. DOI: 10.1080/10454440902908142