Asymmetric effects of price discounts on low-fat versus full-fat products: A choice-based segmentation of pudding buyers in Germany

Publikationsart: Vorträge
Titel: Asymmetric effects of price discounts on low-fat versus full-fat products: A choice-based segmentation of pudding buyers in Germany
Medien: Vortrag bei Konferenz „Food Reformulation – Regulation and Marketing“, 17.-18.6.2021 (digitale Konferenz)
Autoren: M.Sc. Minh Nguyen, Dr. Agnes Emberger-Klein , Prof. Dr. Klaus Menrad
Veröffentlichungsdatum: 18.06.2021
Zitation: Nguyen, Minh; Emberger-Klein, Agnes; Menrad, Klaus (2021): Asymmetric effects of price discounts on low-fat versus full-fat products: A choice-based segmentation of pudding buyers in Germany. Vortrag bei Konferenz „Food Reformulation – Regulation and Marketing“, 17.-18.6.2021 (digitale Konferenz).