Management for the organic sector

The Organic Food & Business degree programme focuses on dovetailing the four elements of production-processing-promotion-prosumption for the organic food industry:

1. Through Production, you will learn the basics of organic Agriculture and the sustainable production of organic food in the overall system of agricultural production (circular economy).
2. Together with innovative and organic processing (Processing), the production and processing knowledge of organic food is to be combined in a highly interdisciplinary way in the degree programme so that you gain a comprehensive understanding of organic production and processing.
3. As part of the promotion (Marketing ), you will learn how to successfully sell organically produced and processed food with the help of marketing (including via social media) in the highly saturated food market. With modules such as business management, you will strengthen your business management skills and deepen your expertise in advanced modules and practical study projects.
4. Beyond the actual marketing of the product, the perspective of consumers and their interests in the value chain are jointly developed under the heading of prosumption. As a result, you will be actively and practically involved in a critical examination of society and its demands for more climate-friendly, healthy and regional food production and more species-appropriate animal husbandry.

During the theory semesters, various internships, projects and student research projects, usually as part of a team, will ensure that you gain an insight into and proximity to the food-producing industry. In co-operation with practical companies, you will learn application-related methods and develop solutions for business issues in the organic sector.

In addition, you will round off your practice-orientated training with an internship semester in a company in the organic sector. This 5th semester in practice is followed by two semesters at the University of Applied Sciences and the Bachelor's thesis, in which you demonstrate your knowledge of organic food and business administration.

Alumni of the Bachelor's degree programme in Organic Food & Business have a wide range of opportunities in the growing organic food industry. Many graduates find opportunities there to make their contribution to the sustainability of the food system.

Potential employers and fields of activity include

• Organic food producers (e.g. in raw material purchasing, supply management, marketing)
• Food or marketing start-ups
• Organic marketing organisations (producer-consumer networks, cooperatives, trade)
• Service providers in the organic food industry (consulting, communication, public relations)
• Interest groups & associations
• Non-governmental organisations (NGOs)
• Public service (municipal, state & federal level, EU authorities & international)

The politically prescribed growth rates for organic areas in agricultural production will lead to a continuously growing organic food industry in the coming years. In addition to established, larger companies, smaller companies and start-ups are also strongly represented in the industry.

Creative staff with in-depth knowledge of the entire organic value chain and management skills are needed. Increasingly, labour market forums are developing for this "green working world" and "sustainable jobs". As a graduate of the Organic Food & Business degree programme, you have the ideal profile for this rapidly developing job market thanks to your multiple qualifications and also demonstrate your passion for organic food.