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  • Study Agribusiness in Weihenstephan

Agribusiness

Agriculture and business: In the Bachelor of Agribusiness (formerly Industrial Engineering Agricultural Marketing and Management) you will build a bridge between the market, management, technology and agriculture, ensuring sustainability, quality and profit.

All facts at a glance
  • Duration  7 semesters
  • Language  German
  • Location  Weihenstephan Campus
  • Semester  Winter semester
  • Work  With in-depth practice
Degree
Bachelor of Engineering (B. Eng.)
Admission restriction

No

Application period

28 April 2026 – 15 July 2026

Study Agribusiness: Bridge between Agriculture & Trade

Agribusiness covers the entire value chain of food production, starting with Agriculture production and the necessary technologies, through processing to sales and consumption. The constant scarcity of resources, international competition and the increasing demands of consumers require highly trained specialists with multiple qualifications in business and Agriculture - you are in demand! The Agribusiness degree programme will make you a sought-after and competent specialist at the interface between agricultural production, Agricultural Engineering, food production and its marketing. As one of the HSWT degree programmes in Agricultural Science, the Bachelor's degree programme covers the commercial side of Agriculture.

You can find more videos about the degree programme on our YouTube channel

Experience agribusiness up close - information events & taster programmes

Do you want to know what you can expect from the Agribusiness degree programme? Then come along to our information events or the taster programme! Get to know the campus, talk to students and professors and experience everyday life on the programme first-hand.

Study contents of the Bachelor of Agribusiness

Agribusiness students working on laptops in front of a tractor

The Bachelor's degree programme in Agribusiness replaces the previous degree programme in Agribusiness Marketing and Management. In the Agribusiness degree programme, we combine economics, sustainable Agriculture, digitalisation and Agricultural Engineering into one discipline.

These topics await you on the Bachelor's degree programme in Agribusiness:

  • In the subject area of economics, you will acquire comprehensive skills in business management, agricultural economics and market structures. After graduating, you will be able to apply your knowledge of business management, financing principles, marketing (including social media), trade and marketing structures in a targeted manner.
  • The understanding of agricultural processes acquired in the Agribusiness degree programme will help you to design customer-oriented solutions and develop innovative, profitable proposals for the company. You are familiar with the economic and ecological challenges in Agriculture.
  • The degree programme at HSWT also provides you with interdisciplinary skills: You see change as an opportunity because you have learnt to think in systems across sectors.
  • You have learned about and applied the practical application of digitalisation using various examples during your studies. This will enable you to support the optimised management of processes in Agriculture and in the company. This includes the collection of data for documentation, traceability and quality management as well as targeted big data management.

On the Agribusiness degree programme, you will encounter both scientific theory and practical content in a balanced ratio. In addition to application-orientated project work, practical relevance is guaranteed, particularly in the practical semester. Here you can choose between a purely commercial practical part or a combined Agriculture and Business practical semester.

A wide range of elective modules offers you the opportunity to further develop your individual profile. The selection includes business, Agriculture, personal development, language modules and modules qualifying you for scientific work.

© Marco Bühl

„Our students gain insights into the entire agribusiness value chain. For me, the combination of scientific principles and real insights into practice is particularly important: the students benefit from the lecturers' networks, gain the necessary expertise and make contacts for their future careers.“

How the Agribusiness degree programme is structured

The degree programme comprises six theoretical semesters with many application-oriented elements and a practical semester. The course always starts in the winter semester on 1 October each year. The module overview for the Agribusiness degree programme provides information on the content of the individual semesters.

Your career opportunities in agribusiness

The dividing lines between production and distribution, between Agriculture production and trading companies, are becoming increasingly blurred. Value chains are growing closer together – this verticalisation is profoundly changing the agricultural and food industry. This requires people who have both a technical understanding of production and an economic mindset.

This is exactly what you will learn on the Agribusiness degree programme: you will develop the expertise to creatively plan, optimise and actively shape sustainable value chains using modern digital tools. This will make you an important interface between the field and the market. You will help to ensure that the upstream and downstream areas of Agriculture are developed in a sustainable, efficient and responsible manner - and you will move an industry that is crucial for our food and our environment.

Specifically, after completing the Agribusiness degree programme, you can

  • Take on responsibility as a product manager in the purchase and sale of agricultural products or as an application consultant for feed, fertilisers or pesticides as well as agricultural machinery.
  • Coordinate technical and commercial processes or develop marketing strategies as an operations manager, marketing manager or project manager in the agricultural and food industry
  • Advise and support as a consultant or project coordinator in business or tax consulting, banking and insurance or agricultural finance management
  • Organise and manage as a consultant in member services or managing director of producer organisations, cooperatives or interest groups
  • Manage and develop as a coordinatoror consultant in authorities, offices or market reporting centres, e.g. programmes for quality control, marketing and promotion of the agricultural industry
  • Actively shape communication and combine knowledge with creativity as a specialised journalist or PR manager in agencies, media houses or companies.
  • Act internationally: Thanks to your foreign language skills, you can also take on tasks at an international level - for example in export management or in international trade organisations.

Our alumni introduce themselves

Course with intensive practical work

The Bachelor's degree programme in Agribusiness is also offered as a 'course with intensive practical work'. This form of dual study programme offers the opportunity to gain extensive work experience in a company during fixed practical phases alongside the regular Bachelor's degree course.

The close integration of academic theory and professional practice opens up optimal career opportunities: more and more companies are participating in these study programmes in order to recruit managers with a high level of practical experience at an early stage.

You can decide in the first semester whether you would like to study with in-depth practical experience.

Requirements, admission & application for the Agribusiness degree programme

There are no admission restrictions in the sense of an NC (numerus clausus) for applying to study Agribusiness at Weihenstephan-Triesdorf University of Applied Sciences!

Preliminary work placement is currently not required. Nevertheless, we recommend that prospective students who have no previous practical training in Agriculture complete an internship in an agricultural training company before starting their studies.

Study Agribusiness in Weihenstephan: Why you've come to the right place!

Interdisciplinary

At the Weihenstephan Campus, numerous institutions in the scientific and practice-oriented agricultural sector are networked with each other. This allows us to create practical relevance in both the normal and dual study programmes.

Customised for you

Project studies, coaching, skills workshops, mentoring & student working groups support your personal development. So that you not only know the facts after your studies, but can also convince others.

Clear core subjects

More than just business studies - the Bachelor of Agribusiness focuses on developing your leadership and management skills. This will enable you to translate your expertise into sustainable change.

Want insider knowledge and tips? Then ask our study programme ambassador!

Ida

„By studying agribusiness, I can deepen my knowledge of Agriculture and combine it with economic content. This combination opens up a wide range of career prospects for me.“

Porträt von André, Studiengangbotschafter Agribusiness

André

"With the Agribusiness degree, I can turn my passion for Agriculture, together with the business management component, into a profession.

Frequently asked questions about the Bachelor of Agribusiness

We have summarised the most important questions and answers for you here. If you still have any questions, our subject advisory service will be happy to help you.

Awards und Accreditations

Do you still have questions?

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