- Address
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D1.441
Am Staudengarten 1
85354 Freising - Functions
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Member of the University Senate
Practical Representative Agribusiness
Practical Representative Organic Food & Business
Subject advisor Agribusiness
Subject advisor Organic Food & Business
- Office hours
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by arrangement
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Courses
- Agricultural policy
- Market theory
- International Trade
- Markets and value chains
- Practicing English in Agriculture
- Introduction to scientific work
- Sustainable Rural Development in Developing and Industrialised Countries
- World trade in the agri-food sector
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Projects in international trade
- (Re-)market entry strategy in France for Ritter Sport chocolate bars (Alfred Ritter GmbH & Co KG in WS 2022/23)
- Market entry strategies in Canada and Peru for breadcrumbs and croutons (LEIMER KG in WS 2021/22)
- Market entry strategies in Denmark and Sweden for Krunchy Muesli (company Barnhouse Naturprodukte GmbH in WS 2020/21)
- Market entry strategies in the Czech Republic and Hungary for gluten-free bread of the brand WELLPANE, company Fritz Mühlenbäckerei in WS 2019/20(pictures)
- Market entry strategies in the United Kingdom and Russia for product groups of the agricultural and equestrian needs of Albert Kerbl GmbH WS 2018/19
- Market entry strategies in Nigeria and GCC countries for Cheddar and Mozarella (company BMI e.G. in WS 2017/18)
- Market entry strategies in Mexico and Canada for Krunchy Muesli (company Barnhouse Naturprodukte GmbH in WS 2016/17)
- Market entry strategies for bakery products in the D-A-CH region in winter semester 2015/16
- Market entry strategies to Sweden and Norway for chilled sausage products (company R. und R. Houdek GmbH) in WS 2014/15
- Market entry strategy for organic delicatessen products to Russia and Japan (company Byodo Naturkost GmbH in WS 2013/14)
- Market entry into Muslim markets using the example of Iran and Saudi Arabia for non-alcoholic Mozartkugeln (company Paul Reber GmbH & Co. KG in WS 2012/13)
- Analysis of a market entry strategy for cheese products in South America (Bergader Privatkäserei in winter semester 2011/12)
- Market entry strategy in the cereal, farm input and animal feed sector to Italy and England (company BayWa AG in SS 2011)
- Export of infant milks and baby foods to Malaysia (Töpfer GmbH in summer semester 2010)
- Market entry strategy in the UK for organic beers (Riedenburger Brauhaus Michael Krieger GmbH & Co KG in the 2025/26 winter semester)
- Market entry strategy in the USA for meat products and vegan products (Hans Kupfer & Sohn GmbH & Co KG in the winter semester 2024/25)
- Market entry strategy in India for KRAIBURG rubber mats in large dairy cattle sheds (KRAIBURG Elastik GmbH & Co KG in the winter semester 2023/24)
Publications
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Other publications