Prof. Dr. Peter Breunig

• Marketing, market theory

• Agricultural markets
• Fundamentals of Agricultural Marketing
• Marketing and Management of Regional Value Chains (Master)
• Market theory and market policy
• Market theory and market analysis
• Regional marketing
• Focus on Marketing and Management in Agribusiness
• Strategies of International Agricultural Marketing (Master)
• Processes and economics of crop/animal production

2021

• Economic and Crop Production Evaluation of Hybrid Maintenance Measures in Conventional Maize Cultivation; In Cooperation with the Agricultural and Contracting Company Reck

• Impact of the Corona pandemic on driver training and training programmes of the agricultural machinery manufacturer Väderstad

• Development of a processing and marketing concept for soil materials and soil substrates

• Optimisation of sales promotion at CLAAS Württemberg GmbH

• Establishment of an automatic system to record the sales prices of competitors at J.R.H. Schaffelhuber GmbH & Co. KG

• Qualitative Analysis to Optimize the John Deere Sales Manual for 6R Tractors

• Public Perception of Agriculture Protest Actions

• Sustainable farming methods and transparent agriculture as the cornerstone of sustainable nutrition with a positive impact on the environment and climate

2019

• Development of a customer segmentation for the company Kubota (Deutschland) GmbH

• Investigation of the value proposition of a near-infrared sensor for the determination of ingredients in silage using the example of the HarvestLab TM 3000 of the John Deere Intelligent Solutions Group

• Determination of customer requirements for the loader wagon product with the help of the Jobs to be done method

• Consideration of direct marketing on the Wirsching farm: with regard to marketing and sales

• Conceptual design of a service-oriented sales structure at AS-Motor Germany GmbH & Co.KG for the German market, with a focus on technically sophisticated equipment

• Finding innovations through customer surveys of a medium-sized manufacturer of agricultural machinery

• Digital solutions for Agriculture - Evolution of the business potential for the agricultural machinery trade using the example of Müller Landtechnik KG

• Analysis of the sales organisation of ROPA Fahrzeug- und Maschinenbau GmbH in Germany and presentation of optimisation possibilities

• Market overview of cattle and pig offal & survey on consumer attitudes towards offal

• Image analysis of the Spalter Bier brand and proposal for the development of a brand identity for the non-alcoholic beverage line of Stadtbrauerei Spalt

• Development of a new business model for the Hollweck operation

• Development of a business model for a vegetable market gardening company

• The aim of the work is to survey the image of the Juliusspital among a young target group and also to derive recommendations for action in this customer segment

• Development of a strategy paper for the market cultivation of the customer segment "Dairy XL

• John Deere trade fair survey at EuroTier 2018 to review trade fair content and assess the future opportunities of trade fairs in the age of digitalisation

• Analysis of consumer attitudes to assess the market potential of "grass-fed" dairy products in Germany from the point of view of the Irish Milk Purchaser Kerry Agribusiness

• Opportunities and prospects for winegrowers' cooperatives in Georgia

• Business start-ups in rural areas - opportunities, challenges and recommendations for municipalities

• Analysis and evaluation of the flow of goods including the derivation of marketing recommendations for Demeter milk and Demeter beef in Bavaria

• Societal structural change, trends and their consequences for consumption in Germany

• Identity of the Ulm district

2018

• Targeted implementation and realisation of social media based on a marketing and communication strategy for the Local Action Group (LAG) Region an der Romantischen Straße e. V. (in relation to the project "Returnee Newsletter")

• Current situation and future potential of the agricultural machinery market in Uzbekistan

• Stressors in Agriculture - A quantitative study conducted in Bavaria

• Evaluation of different distribution channels for the marketing of bison meat

• Risk and Opportunity Analysis of Agriculture in Kazakhstan

• Export potentials for German potato technology in Azerbaijan

• Development potentials of organic production in Ukraine

• Analysis of consumer preferences for sustainable cultivation methods using the example of carrot production

• Processing and marketing of fermentation residues

• Marketing of farm-raised beef

• Poor Opinion or Poor Communication - Survey of Students on Agriculture

• Economic evaluation of site-specific management on selected typical farms in relation to current field heterogeneity

• Development of a new farm branch for marketing bison meat

• Market potential of an electric compact tractor using the example of the Fendt e100 Vario

• Conversion of a dairy to GMO-free products and its effects on agriculture using the example of Milchwerke Oberfranken West eG

• Differentiation of the specialist portal traktorpool from the generalists for the agricultural machinery trade

• Development of a promotion measure for the fattening of cockerels from laying hen husbandry and consideration of alternative business ideas for their valorisation

• Does the Arberg village shop have a future? Current situation and development possibilities

• Optimisation possibilities in online trade using the example of a voice-controlled light switch

• Evaluation of the laying performance and egg weights of Italian breed poultry based on the Triesdorf population and the market potential of breed poultry

• Analysis of the German market for expansion plans of FARMDOK

• Optimisation of the service contract for agricultural management system solutions of the company Kotschenreuther Forst- & Landtechnik

• Innovation methods for the systematic integration of customer requirements into the innovation process - application of the Jobs-to-be-Done method in the product area of precision seeding -

• Identification of innovation potentials in passive shallow soil tillage

• Market analysis for mulch technology and development of a sales strategy

• Proposals for marketing communication at John Deere in the area of the S700 series for the model year 2020

• Development and optimisation of a training concept for driver training for self-propelled sugar beet technology at ROPA Fahrzeug- und Maschinenbau GmbH

• M7Flex

• Comparison of the wear costs of leading rotor combine harvester brands based on a survey

2017

• Export potentials of ANNABURGER Nutzfahrzeug GmbH in Russia

• Analysis of possible developments in the EU sugar market based on grower behaviour

• Market launch strategy of the pressure-measuring saddle cover Infinity

• Analysis of business models in the online trade with fresh foods

• Website analysis and planning of an SEO guide on the basis of the Bäuerliche Erzeugergemeinschaft Schwäbisch Hall (farmers' association)

• Market research survey - potential of and requirements for robotic mowers in the sports field application area in the German market

• Concept development for proactive back prevention during work on agricultural machinery

• Competitive differentiation in the field of agricultural contractors

• Process optimisation in the field of consulting & support for Smart Farming solutions

• Design and Configuration of a Wear Guidance Catalog for 8000 Series SPFH

• Investigation of the economic viability of a grape harvesting and processing system

• Market potential of mounted large area mowers

• Concept development for proactive back prevention during work on agricultural machinery

• Market potential and competition analysis of tractors in hop cultivation and identification of customer-oriented innovations and application of Outcome -Driven-Innovation

• Analysis of the sales potential of German dairy products in China

• Further development of a business model for the marketing of asparagus

• Analysis of possible positioning strategies for the DEUTZ-FAHR brand

• Identification of improvement potentials AS 940 Sherpa 4WD RC

• Analysis and development of the corporate culture of Büttner Ökoservice GmbH & Co. KG

• The potential of the sharing economy in the agricultural and food industry

• Agricultural machinery in the non-agricultural sector Self-propelled soil stabilisation tiller vs. tractor + cultivation tiller

• Business models for networked products in the age of the Internet of Things using the example of Husqvarna Fleet Services from Husqvarna AG

• Analysis and comparison of service requirements for seed drills

• Site-specific weed management under economic and agronomic aspects

• Optimisation of the strip-till cultivation method for sugar beet in comparison to previous variants

• Current importance and future potentials of services in spare parts distribution

• Analysis of advertising measures during the product launch of the new John Deere tractor model 6250R using the example of the German market

• Development opportunities through the direct marketing of cheese

• Development of an online marketplace for regional food

• Cultivation and processing of regionally grown soya

• Planning and calculation of the conversion of a dairy farm to organic farming methods

• Development of a concept for the direct marketing of ice cream in Luxembourg

• The importance of customer satisfaction and customer loyalty in the direct marketing of Agriculture products

• Agriculture public relations in Germany - analysis of current activities from the perspective of society and the sector

2016

• Development and planning of field trials to evaluate precision farming solutions

• "Services for second-hand machines on the agricultural machinery market".

• Economic evaluation of current precision farming solutions

• Development of a sales support programme for dairy cattle feeding systems

• Survey regarding new seed drill technology from Horsch, which enables the sporadic sowing of cereals and rapeseed

• Storytelling in feature marketing using the example of the new Series 5 from Deutz-Fahr

• Milking robot tuning - application of the Outcome-Driven Innovation method to identify unfulfilled jobs-to-be-done

• Market analysis of the potentials and obstacles in the implementation of site-specific management

• "Creation of a seminar offer for managers of dealers/distributors of Kramp GmbH".

• Competition analysis and customer survey for the adaptation of the food-to-go assortment of an organic market, taking into account relevant shopping and consumption trends

• Market analysis and concept development for an organic shop in Weidenbach

• Analysis of customer preferences regarding Joylent as a meal substitute

• Importance of animal husbandry in the demand for pork products

• Process optimisation in the preparation of individualised salad dishes

• Approach to a business model for a jackfruit-based product - An empirical investigation of the target groups and testing of a prototype

• Bison breeding, husbandry and regional marketing

• Development of a target-group-specific hiking trail concept for the Upper Palatinate Lake District

2015

• Determination of customer requirements of auction platforms for used agricultural machinery using the example of ab-auction.com

• Factory visit and brand experience at the production site as a profit centre in an Agricultural Engineering company

• Market importance and customer preference for individualised food products