Prof. Dr. Peter Breunig

Marketing, market theory

Porträt von Peter Breunig, Professor an der HSWT.

Address: R.112
Neuseser street 1
91732 Merkendorf
Functions: Coordinator specialising in "Marketing and Management in Agribusiness"
Study counsellor Agriculture Triesdorf
Faculty: Department of Agriculture, Food, and Nutrition

Teaching
Agricultural markets

Fundamentals of Agricultural Marketing

Marketing and Management of Regional Value Chains (Master)

Market theory and market policy

Market theory and market analysis

Regional marketing

Focus on Marketing and Management in Agribusiness

Strategies of International Agricultural Marketing (Master)

Processes and economics of crop/animal production
Theses
2021

Economic and Crop Production Evaluation of Hybrid Maintenance Measures in Conventional Maize Cultivation; In Cooperation with the Agricultural and Contracting Company Reck

Impact of the Corona pandemic on driver training and training programmes of the agricultural machinery manufacturer Väderstad

Development of a processing and marketing concept for soil materials and soil substrates

Optimisation of sales promotion at CLAAS Württemberg GmbH

Establishment of an automatic system to record the sales prices of competitors at J.R.H. Schaffelhuber GmbH & Co. KG

Qualitative Analysis to Optimize the John Deere Sales Manual for 6R Tractors

Public Perception of Agriculture Protest Actions

Sustainable farming methods and transparent agriculture as the cornerstone of sustainable nutrition with a positive impact on the environment and climate

2019

Development of a customer segmentation for the company Kubota (Deutschland) GmbH

Investigation of the value proposition of a near-infrared sensor for the determination of ingredients in silage using the example of the HarvestLab TM 3000 of the John Deere Intelligent Solutions Group

Determination of customer requirements for the loader wagon product with the help of the Jobs to be done method

Consideration of direct marketing on the Wirsching farm: with regard to marketing and sales

Conceptual design of a service-oriented sales structure at AS-Motor Germany GmbH & Co.KG for the German market, with a focus on technically sophisticated equipment

Finding innovations through customer surveys of a medium-sized manufacturer of agricultural machinery

Digital solutions for Agriculture - Evolution of the business potential for the agricultural machinery trade using the example of Müller Landtechnik KG

Analysis of the sales organisation of ROPA Fahrzeug- und Maschinenbau GmbH in Germany and presentation of optimisation possibilities

Market overview of cattle and pig offal & survey on consumer attitudes towards offal

Image analysis of the Spalter Bier brand and proposal for the development of a brand identity for the non-alcoholic beverage line of Stadtbrauerei Spalt

Development of a new business model for the Hollweck operation

Development of a business model for a vegetable market gardening company

The aim of the work is to survey the image of the Juliusspital among a young target group and also to derive recommendations for action in this customer segment

Development of a strategy paper for the market cultivation of the customer segment "Dairy XL

John Deere trade fair survey at EuroTier 2018 to review trade fair content and assess the future opportunities of trade fairs in the age of digitalisation

Analysis of consumer attitudes to assess the market potential of „grass-fed“ dairy products in Germany from the point of view of the Irish Milk Purchaser Kerry Agribusiness

Opportunities and prospects for winegrowers' cooperatives in Georgia

Business start-ups in rural areas - opportunities, challenges and recommendations for municipalities

Analysis and evaluation of the flow of goods including the derivation of marketing recommendations for Demeter milk and Demeter beef in Bavaria

Societal structural change, trends and their consequences for consumption in Germany

Identity of the Ulm district

2018

Targeted implementation and realisation of social media based on a marketing and communication strategy for the Local Action Group (LAG) Region an der Romantischen Straße e. V. (in relation to the project „Returnee Newsletter“)

Current situation and future potential of the agricultural machinery market in Uzbekistan

Stressors in Agriculture - A quantitative study conducted in Bavaria

Evaluation of different distribution channels for the marketing of bison meat

Risk and Opportunity Analysis of Agriculture in Kazakhstan

Export potentials for German potato technology in Azerbaijan

Development potentials of organic production in Ukraine

Analysis of consumer preferences for sustainable cultivation methods using the example of carrot production

Processing and marketing of fermentation residues

Marketing of farm-raised beef

Poor Opinion or Poor Communication - Survey of Students on Agriculture

Economic evaluation of site-specific management on selected typical farms in relation to current field heterogeneity

Development of a new farm branch for marketing bison meat

Market potential of an electric compact tractor using the example of the Fendt e100 Vario

Conversion of a dairy to GMO-free products and its effects on agriculture using the example of Milchwerke Oberfranken West eG

Differentiation of the specialist portal traktorpool from the generalists for the agricultural machinery trade

Development of a promotion measure for the fattening of cockerels from laying hen husbandry and consideration of alternative business ideas for their valorisation

Does the Arberg village shop have a future? Current situation and development possibilities

Optimisation possibilities in online trade using the example of a voice-controlled light switch

Evaluation of the laying performance and egg weights of Italian breed poultry based on the Triesdorf population and the market potential of breed poultry

Analysis of the German market for expansion plans of FARMDOK

Optimisation of the service contract for agricultural management system solutions of the company Kotschenreuther Forst- & Landtechnik

Innovation methods for the systematic integration of customer requirements into the innovation process - application of the Jobs-to-be-Done method in the product area of precision seeding -

Identification of innovation potentials in passive shallow soil tillage

Market analysis for mulch technology and development of a sales strategy

Proposals for marketing communication at John Deere in the area of the S700 series for the model year 2020

Development and optimisation of a training concept for driver training for self-propelled sugar beet technology at ROPA Fahrzeug- und Maschinenbau GmbH

M7Flex

Comparison of the wear costs of leading rotor combine harvester brands based on a survey

2017

Export potentials of ANNABURGER Nutzfahrzeug GmbH in Russia

Analysis of possible developments in the EU sugar market based on grower behaviour

Market launch strategy of the pressure-measuring saddle cover Infinity

Analysis of business models in the online trade with fresh foods

Website analysis and planning of an SEO guide on the basis of the Bäuerliche Erzeugergemeinschaft Schwäbisch Hall (farmers' association)

Market research survey - potential of and requirements for robotic mowers in the sports field application area in the German market

Concept development for proactive back prevention during work on agricultural machinery

Competitive differentiation in the field of agricultural contractors

Process optimisation in the field of consulting & support for Smart Farming solutions

Design and Configuration of a Wear Guidance Catalog for 8000 Series SPFH

Investigation of the economic viability of a grape harvesting and processing system

Market potential of mounted large area mowers

Concept development for proactive back prevention during work on agricultural machinery

Market potential and competition analysis of tractors in hop cultivation and identification of customer-oriented innovations and application of Outcome -Driven-Innovation

Analysis of the sales potential of German dairy products in China

Further development of a business model for the marketing of asparagus

Analysis of possible positioning strategies for the DEUTZ-FAHR brand

Identification of improvement potentials AS 940 Sherpa 4WD RC

Analysis and development of the corporate culture of Büttner Ökoservice GmbH & Co. KG

The potential of the sharing economy in the agricultural and food industry

Agricultural machinery in the non-agricultural sector Self-propelled soil stabilisation tiller vs. tractor + cultivation tiller

Business models for networked products in the age of the Internet of Things using the example of Husqvarna Fleet Services from Husqvarna AG

Analysis and comparison of service requirements for seed drills

Site-specific weed management under economic and agronomic aspects

Optimisation of the strip-till cultivation method for sugar beet in comparison to previous variants

Current importance and future potentials of services in spare parts distribution

Analysis of advertising measures during the product launch of the new John Deere tractor model 6250R using the example of the German market

Development opportunities through the direct marketing of cheese

Development of an online marketplace for regional food

Cultivation and processing of regionally grown soya

Planning and calculation of the conversion of a dairy farm to organic farming methods

Development of a concept for the direct marketing of ice cream in Luxembourg

The importance of customer satisfaction and customer loyalty in the direct marketing of Agriculture products

Agriculture public relations in Germany - analysis of current activities from the perspective of society and the sector

2016

Development and planning of field trials to evaluate precision farming solutions

„Services for second-hand machines on the agricultural machinery market“.

Economic evaluation of current precision farming solutions

Development of a sales support programme for dairy cattle feeding systems

Survey regarding new seed drill technology from Horsch, which enables the sporadic sowing of cereals and rapeseed

Storytelling in feature marketing using the example of the new Series 5 from Deutz-Fahr

Milking robot tuning - application of the Outcome-Driven Innovation method to identify unfulfilled jobs-to-be-done

Market analysis of the potentials and obstacles in the implementation of site-specific management

„Creation of a seminar offer for managers of dealers/distributors of Kramp GmbH“.

Competition analysis and customer survey for the adaptation of the food-to-go assortment of an organic market, taking into account relevant shopping and consumption trends

Market analysis and concept development for an organic shop in Weidenbach

Analysis of customer preferences regarding Joylent as a meal substitute

Importance of animal husbandry in the demand for pork products

Process optimisation in the preparation of individualised salad dishes

Approach to a business model for a jackfruit-based product - An empirical investigation of the target groups and testing of a prototype

Bison breeding, husbandry and regional marketing

Development of a target-group-specific hiking trail concept for the Upper Palatinate Lake District

2015

Determination of customer requirements of auction platforms for used agricultural machinery using the example of ab-auction.com

Factory visit and brand experience at the production site as a profit centre in an Agricultural Engineering company

Market importance and customer preference for individualised food products

Publications

Journal articles (peer-reviewed)
- Hanno Koßmann, Hannah Luisa Engeler, Peter Breunig, David Barkhausen
  
  Permissions: Open Access
  
  Permissions: Peer Reviewed
  
  New Genetic Technologies (NGTs) as Mirrored by Mass Media - Topics and Frames of Genetic Editing in German Press (2025) Food Ethics 10 , S. 16. DOI: 10.1007/s41055-025-00175-z
  
  This study examines the portrayal of New Genetic Technologies (NGTs), particularly CRISPR/Cas9, in German mass media from 2012 to 2023 — a period marked by significant advancements in biotechnology and pivotal regulatory developments within the European Union. Recognizing the media’s critical role in shaping public perception and affecting policy, we analyzed articles from four major German newspapers: Frankfurter Allgemeine Zeitung, Süddeutsche Zeitung, taz, and DIE WELT. Employing topic modelling and frame analysis, we identified prevailing topics and interpretative frames within the coverage, thereby assessing broader trends in issue coverage and particular ways media portrayed NGT adoption in the agricultural sector as well as the food industry. In the course of our analysis, we first find notable media interest and an increasing share of articles reporting on the latter. Second, the topic model uncovered two dominant topics, which we labelled accordingly: agriculture & food production and medicine & human health, with the former likewise gaining prominence in recent years. Third, our frame analysis indicated that positive frames — particularly progress and agricultural productivity — were more prevalent than critical frames like ecology and public rejection. Following a historically critical media perspective surveyed by the existing literature on traditional genetic technologies, our findings suggest a media shift towards a more favorable portrayal of NGTs, especially in the context of agriculture. In light of these results, our study underscores the media’s potential influence on public attitudes and regulatory outcomes concerning NGTs.
  More
- Hanno Koßmann, Özlem Özmutlu Karslioglu, Peter Breunig
  
  Permissions: Open Access
  
  Permissions: Peer Reviewed
  
  From Moo to Microbes: Pathways for precision fermentation in recombinant protein production (2025) Journal of Agriculture and Food Research 22 , S. 102056. DOI: 10.1016/j.jafr.2025.102056
  
  Meeting global protein demands amid climate change, land scarcity, and a projected population of nearly 10 billion by 2050 requires innovative, sustainable approaches. Traditional dairy and beef sectors contribute significantly to greenhouse gas emissions - dairy alone may emit up to 72 kg CO2 eq per kilogram of milk protein. Precision fermentation (PF) has emerged as an alternative that harnesses genetically engineered microbes (e.g., Trichoderma reesei, yeasts) to produce animal-equivalent proteins, offering potential reductions in resource use and environmental impacts compared to livestock systems.This paper synthesizes existing life cycle assessments (LCAs), technical process data, and national agricultural statistics to compare PF-derived proteins - focusing on β-lactoglobulin (β‐LG) -to conventional dairy in Germany. Four scenarios are modeled: (1) reallocating the nation's entire sugar production, (2) using only surplus sugar above Planetary Health Diet recommendations, (3) repurposing maize acreage, and (4) extracting sugar from grasslands. Feedstock requirements (sugar, ammonia, minerals) and energy inputs (electricity for fermentation) were combined to estimate per-kilogram land use for PF proteins under each scenario. Results were then benchmarked against dairy-based β‐LG, which has a land footprint of 19–68 m2/kg depending on allocation rules.Findings indicate that high-yield sugar crops (e.g., sugar beet, maize) or surplus sugar streams could feasibly produce substantial volumes of PF protein while limiting new land requirements. Grass-based feedstock is also viable, albeit with higher land footprints. Key challenges include ensuring green ammonia supplies, integrating renewable energy, and navigating socioeconomic trade-offs such as farm employment and nutrient cycling. Nonetheless, PF may complement or reduce reliance on traditional animal agriculture, particularly where grazing land or sugar surpluses can be redirected without compromising food security. Further research on feedstock optimization, techno-economic feasibility, and policy frameworks-such as incentives for “green” inputs-will be vital to accelerating PF's contribution to a more sustainable protein supply.
  More
- Hanno Koßmann, Thorsten Moess, Peter Breunig
  
  Permissions: Open Access
  
  Permissions: Peer Reviewed
  
  The climate impact and land use of cultivated meat: Evaluating agricultural feedstock production (2025) PLoS ONE 20 (1), S. e0316480. DOI: 10.1371/journal.pone.0316480
  
  More
- Peter Breunig, Kemnade Miriam, Yakzan Marouf, Marcus Mergenthaler
  
  Permissions: Open Access
  
  Permissions: Peer Reviewed
  
  Treibhausgasemissionen und Klimaschutzpotentiale der Tierhaltung in NRW unter Berücksichtigung von Kohlenstoff-Opportunitätskosten (2024) Berichte über Landwirtschaft. Zeitschrift für Agrarpolitik und Landwirtschaft 102 (3). DOI: 10.12767/buel.v102i3.520
  
  Klimaziele sind ohne Klimaschutzmaßnahmen im Agrar- und Ernährungssystem nicht zu erreichen. Die Reduktion tierhaltungsbedingter Treibhausgase (THG) wird als ein Instrument zur Erreichung landwirtschaftlicher Klimaschutzziele in Deutschland angesehen. Die Einbeziehung von Kohlenstoff-Opportunitätskosten ist dabei ein neuer Ansatz, um die bisher schwierig zu bilanzierende Landnutzung zu berücksichtigen. Bei der Klimabewertung in der Landwirtschaft liegt die Besonderheit vor, dass bei Beendigung der Aktivität eine positive Klimawirkung durch die Kohlenstoff-Speicherleistung der natürlichen Vegetation entsteht. Diese Besonderheit berücksichtigt der Ansatz der Kohlenstoff-Opportunitätskosten. Da die Tierhaltung in NRW zunehmend gefordert ist ihren Beitrag zum Klimaschutz zu leisten und unterschiedliche – teils widersprüchliche – Einschätzungen zu Klimawirkung und entsprechend unterschiedlichen Klimaschutzmaßnahmen geäußert werden, scheint eine Objektivierung der Debatte mittels Modellrechnung verschiedener Klimaschutzszenarien angeraten. Zur Bildung und Validierung von Berechnungsszenarien wurden dazu diverse Stakeholder in Workshops eingebunden. Die Ergebnisse der bio-physikalischen Modellrechnungen zeigen, dass eine Betrachtung der Klimavorteile und Klimakosten unter Einbeziehung der Kohlenstoff-Opportunitätskosten zu teilweise anderen Bewertungen aus Klimaschutzsicht kommt als bisherige Bilanzierungsansätze. Auf der Angebotsseite wird deutlich, dass ein Erhalt der Tierhaltung in NRW auf aktuellem Niveau, insbesondere der Milcherzeugung, bei konstanter Mengennachfrage einen deutlichen Klimavorteil darstellt. Auch erhöht sich die Bedeutung der Flächeneffizienz in der Schweinefleisch- und Milcherzeugung in Relation zur Reduktion der eigentlichen Produktionsemissionen. Bezogen auf das gesamte Agrar- und Ernährungssystem in NRW liegt der größte Hebel für Klimaschutz jedoch auf der Nachfrageseite. Die Bedeutung einer Ernährungsveränderung hin zu stärker pflanzenbetonten Ernährungsstilen nimmt durch die Einbeziehung von Kohlenstoff-Opportunitätskosten deutlich zu. Die Ergebnisse liefern Handlungsempfehlungen zur Reduktion von tierhaltungsassoziierten Treibhausgasemissionen. Diese umfassen zentral die Reduktion des Konsums tierischer Lebensmittel zugunsten pflanzlicher Alternativen. Dies stellt die effektivste Klimaschutzmaßnahme dar. Mehr Eingriffstiefe bei der Umgestaltung von Ernährungsumgebungen ist zu empfehlen. Daneben ist die Erhöhung der Flächenerträge und Düngeeffizienz in der Futtermittelproduktion zur Reduktion von THG-Emissionen ein wirksames Mittel. Ergänzend sollten in der Tierhaltung außerdem auch innovative und klimaeffizientere Produktionstechniken entwickelt und in der Praxis umgesetzt werden. Eine durch pflanzenbetonteren Konsum ermöglichte verstärkte Exportorientierung impliziert den Export klimaeffizienter tierischer Produkte für mehr effektiven Klimaschutz. Diese Klimaschutz-fokussierten Empfehlungen müssen vor dem Hintergrund möglicher Zielkonflikte mit anderen Nachhaltigkeitszielen und tierethischer Gegebenheiten abgewogen werden und stehen dabei in der Umsetzung vor hohen polit-ökonomischen Hürden.
  More
- Jonas Schön, Norman Gentsch, Peter Breunig
  
  Permissions: Open Access
  
  Permissions: Peer Reviewed
  
  Cover crops support the climate change mitigation potential of agroecosystems (2024) PLOS ONE 19 (5), S. 0302139. DOI: 10.1371/journal.pone.0302139
- Hanno Koßmann, Holger Schulze, Marcus Mergenthaler, Peter Breunig
  
  Permissions: Peer Reviewed
  
  Acceptance of animal-free cheese products: Evidence from an information experiment in Germany (2023) Food Quality and Preference 111 , S. 10498. DOI: 10.1016/j.foodqual.2023.104984
  
  Addressing climate change and reducing greenhouse gas emissions are critical global challenges. As a substantial contributor to emissions, animal-based products are under increasing scrutiny. Animal-free dairy products provide a potential. Although understanding consumer acceptance of these products is crucial, the literature on this topic is scant. This study investigates the perception and acceptance of animal-free dairy among German consumers (N = 1,487) using an online survey with five information treatments (general and topic-specific information about animal-free cheese, gene-modified organisms, animal welfare, environmental concerns, and farmer existence). The acceptance of animal-free dairy was measured by the respondents' willingness to try, substitute, buy, and regularly buy animal-free cheese. Acceptance was found to be comparatively lower than in past studies, although still prevalent among 45.65 % of consumers. Notably, there were significant variances in consumers' perspectives toward animal-free cheese, causing an irregular distribution in their willingness statements. Multi-group analysis using partial least squares structural equation modeling showed that consumer acceptance did not significantly differ between treatment groups. However, individual analysis revealed that the willingness to buy animal-free cheese was positively influenced by perceived benefits and perceived sustainability. Conversely, perceived risks decreased this willingness. Positive attitudes toward farming and knowledge about farming increased perceived risks, while high social trust lowered them. Attitudes toward animal welfare and social trust positively influenced perceived benefits. These findings can be applied to inform and facilitate market introduction strategies of animal-free dairy products for producers and policy makers, providing insights into consumer acceptance of these products in Germany.
  More
- Rolf Wilmes, Gabi Waldhof, Peter Breunig
  
  Permissions: Open Access
  
  Permissions: Peer Reviewed
  
  Can digital farming technologies enhance the willingness to buy products from current farming systems? (2022) PLoS ONE 17 (11), S. e0277731. DOI: 10.1371/journal.pone.0277731
  
  More
- Peter Breunig, Marcus Mergenthaler
  
  Permissions: Peer Reviewed
  
  Besonderheiten des Klimaschutzes im Agrar- und Ernährungssystem – was müssen wir neu denken? (2022) Berichte über Landwirtschaft 100 (2), S. 1-50. DOI: 10.12767/buel.v100i2.425
  
  More
Magazine articles
- Steffen Kümmerer, Tobias Meyer, Johannes Rudel, Bernhard Bauer, Peter Breunig, Patrick Noack
  
  Die nackten Zahlen sind ernüchternd (2025) DLG Mitteilungen - Zukunft Landwirtschaft 2025 (5), S. 28-31.
  
  More
- Bernhard Bauer, Peter Breunig, Dorothea Brüggenwirth, Martin Hick, Steffen Kümmerer, Tobias Meyer, Patrick Noack
  
  Permissions: Open Access
  
  Applikationskarten: Sollwerte bei Aussaat und Düngung hinterfragen (2023) Bauernzeitung 2023 (27), S. 32-33.
  
  More
- Peter Breunig, Jonas Schön
  
  Lohnen sich Zwischenfrüchte noch? (2023) top agrar (7), S. 56-59.
  
  More
- Bernhard Bauer, Kevin Braun, Peter Breunig, Andreas Fleischmann, Tobias Meyer, Patrick Noack, Muhammad Saeed, Rolf Wilmes
  
  Jeden Quadratmeter genau im Blick (2023) BWAgrar (11), S. 28-30.
  
  More
- Bernhard Bauer, Peter Breunig, Dorothea Brüggenwirth, Martin Hick, Steffen Kümmerer, Tobias Meyer, Patrick Noack
  
  Applikationskarten – nur von wem? (2023) Bayerisches Landwirtschaftliches Wochenblatt (5), S. 34-35.
  
  More
- Peter Breunig, Steffen Kümmerer, Bernhard Bauer, Kevin Braun, Andreas Fleischmann, Tobias Meyer, Patrick Noack, Muhammad Saeed
  
  Der Wirtschaftlichkeit auf der Spur (2022) DLG-Mitteilungen 2022 (7), S. 18-20.
  
  More
- Bernhard Bauer, Kevin Braun, Peter Breunig, Andreas Fleischmann, Tobias Meyer, Patrick Noack, Muhammad Saeed, Rolf Wilmes
  
  Digitalisierung in der Landwirtschaft - Forschungsprojekt zu Precision Farming: Digitalisierung auf den Acker bringen (2021) Landwirtschaft ohne Pflug 2021 (11), S. 41-44.
  
  More
- Bernhard Bauer, Kevin Braun, Peter Breunig, Andreas Fleischmann, Tobias Meyer, Patrick Noack, Muhammad Saeed, Rolf Wilmes
  
  Unbemannte Flugobjekte über dem Acker (2021) BWAgrar 2021 (24), S. 15-16.
  
  More
- Bernhard Bauer, Kevin Braun, Peter Breunig, Andreas Fleischmann, Tobias Meyer, Patrick Noack, Muhammad Saeed, Rolf Wilmes
  
  Die Position jedes Grenzpunkts zählt (2021) BWAgrar 2021 (20), S. 22-23.
  
  More
- Bernhard Bauer, Kevin Braun, Peter Breunig, Andreas Fleischmann, Tobias Meyer, Patrick Noack, Muhammad Saeed, Rolf Wilmes
  
  Mehr Mais säen, wo der Boden fruchtbar ist (2021) BWAgrar 2021 (15), S. 26-28.
  
  More
All Magazine articles
Book chapters
- Simon Walther, Peter Breunig
  
  Ökonomische Bewertung digitaler Technologien auf Ebene des landwirtschaftlichen (Ackerbau-)Betriebs (2024) Noack, Patrick Ole (Hrsg.): Precision Farming – Smart Farming – Digital Farming. Grundlagen und Anwendungsfelder. 2., überarbeitete und erweiterte Auflage 2024 , S. 211-223.
- Carsten Gerhardt, Stefanie Bröring, Otto Strecker, Michael Wustmans, Débora Moretti, Peter Breunig, Leo Pichon, Gordon Müller-Seitz, Borris Förster
  
  Permissions: Peer Reviewed
  
  Framework for the Digital Transformation of the Agricultural Ecosystem (2022) Handbook Digital Farming , S. 59-108. DOI: 10.1007/978-3-662-64378-5
  
  More
- Peter Breunig, Norbert Bleisteiner, Joachim Riedel, Bernhard Bauer
  
  Geschäftsmodell Klimalandwirt (2020) Sonderheft DLG-Mitteilungen .
  
  More
Conference contributions
- Peter Breunig, Thorsten Möß, Jonas Schön, Simon Walther, Klaus-Peter Wilbois
  
  Permissions: Open Access
  
  Identifikation von Reduktionspotentialen der Klimawirkung des Ökolandbaus unter Einbeziehung von Kohlenstoff-Opportunitätskosten (2024) Angewandte Forschung und Entwicklung für den ökologischen Landbau in Bayern, Tagungsband zum 9. Öko-Landbautag 2024 am 24.10.2024 in Triesdorf, LfL Schriftenreihe 2024/05 , S. 158-163.
  
  More
- Peter Breunig, Yakzan Marouf, Marcus Mergenthaler
  
  Permissions: Open Access
  
  Neue Bilanzierungsansätze von Treibhausgasemissionen in der Landwirtschaft (2024) Agrarforschung zum Klimawandel. Konferenz der Deutschen Agrarforschungsallianz 11.-14.03.2024, Potsdam, Tagungsbeitrag und Poster , S. 64-65.
  
  More
- Johannes Holzner, Peter Breunig, Carsten Hümmer, Markus Dirschl, Marius Funk, Matthias Schneider, Tobias Vetter
  
  Ökonomie und Innovationen in der Milcherzeugung und -verarbeitung in Deutschland bis 2030 – Perspektiven und Herausforderungen (2023) 8. Hochschulforum "Ökonomie und Innovation in der Agrar- und Ernährungswirtschaft", 11. Mai 2023, Neubrandenburg .
  
  More
- Isabel Möhrle, Peter Breunig, Martin Döring, Manfred Geißendörfer, Eberhard Groß, Andreas Hoffmann, Friedrich Gronauer-Weddige, Michael Rudner
  
  WISAVI - Landwirt schafft Artenvielfalt; Biodiversitätsberaung und -management in der agrarischen Ausbildung an Hochschulen (2022) Netzwerktreffen Biodiversitätsberatung; Ein bundesweiter Erfahrungsaustausch zu aktuellen Themen; 12. & 13. September 2022 in Fulda .
  
  More
- Rolf Wilmes, Bernhard Bauer, Kevin Braun, Peter Breunig, Andreas Fleischmann, Tobias Meyer, Patrick Noack, Muhammad Saeed
  
  Wissenstransfer durch integrative Lernkonzepte (2022) 42. GIL-Jahrestagung vom 21.-22.02.2022, Künstliche Intelligenz in der Agrar- und Ernährungswirtschaft. Bonn: Gesellschaft für Informatik e.V. , S. 355-358.
  
  More
- Bernhard Bauer, Kevin Braun, Peter Breunig, Andreas Fleischmann, Tobias Meyer, Patrick Noack, Muhammad Saeed, Rolf Wilmes
  
  Digitales Experimentierfeld Diabek (2021) 41. GIL-Jahrestagung, Informations- und Kommunikationstechnologie in kritischen Zeiten. Bonn: Gesellschaft für Informatik e.V , S. 361-366.
  
  More
- Patrick Noack, Peter Breunig, Bernhard Bauer
  
  Digitales Experimentierfeld Diabek - Digitalisierung anwenden, bewerten und kommunizieren (2020) 40. GIL-Jahrestagung 17.-18. Februar 2020, Digitalisierung für Mensch, Umwelt und Tier. Bonn: Gesellschaft für Informatik e.V , S. 373-378.
  
  More
Talks and presentations
- Peter Breunig
  
  Knappe Landfläche - Wie kann sich die Landwirtschaft weiterentwickeln? (2024) Vortrag Horsch Live-Talk, 18.12.2024 in Schwandorf .
  
  More
- Peter Breunig
  
  Potenziale für die Weiterentwicklung einer ökologischen Land- und Ernährungswirtschaft (2024) Vortrag, VII. Öko-Marketingtage, Schloss Kirchberg an der Jagst, 20.-21.11.2024 .
  
  More
- Peter Breunig, Simon Walther
  
  Carbon Opportunity Cost - Implications for GHG Mitigation Policies (2024) Vortrag auf der agri benchmark Cash Crop Conference am 12.06.2024 in Valladolid (Spanien) .
  
  More
- Peter Breunig
  
  Vorschläge der Wissenschaft - Was kann Landwirtschaft für den Klimaschutz tun? (2020) Lichtmesstag 2020 am 06. Februar 2020 in Triesdorf .
- Peter Breunig
  
  Nachhaltigkeit - Ökonomie, Umweltaspekte und Arbeitswirtschaft im Vergleich (Praxisbeispiel) (2019) Lichtmesstag 2019 der Landmaschinenschule Triesdorf am 01. Dezember 2019, Altes Reithaus in Triesdorf .
- Peter Breunig
  
  Zwischenfruchtanbau und Gesellschaft - Chancen für die Landwirtschaft (2019) Zwischenfruchttag 2019 - "Was können Zwischenfrüchte in Fruchtfolgen leisten?" am 17. Juni 2019 in Triesdorf .
Other publications
- Barbara Reinhold-Hurek, Thomas Hurek, Diana Heuermann, Nicolaus von Wirén, Norman Gentsch, Georg Guggenberger, Jonas Schön, Peter Breunig, Robin Kümmerer, Sophia Breische, Ulf Feuerstein, Carmen Fiedler, Jan Hendrik Schulz, Dörte Schweneker, Matthias Westerschulte, Michal Oskiera
  
  Permissions: Open Access
  
  Zwischenfrüchte im Ackerbau. Auswirkungen auf Bodenstruktur, Nährstoff- und Wasserhaushalt, Mikrobiom, Erträge und Rentabilität (2024) Zenodo . DOI: 10.5281/zenodo.13219122
  
  More
Media reports
- Text Medienbeitrag, Peter Breunig
  
  Zwischenfrüchte sind Klimaschützer (2024) idw - Informationsdienst Wissenschaft .
  
  More
- Audio Medienbeitrag, Monika Seynsche, Peter Breunig
  
  Klimaschutz: weniger Treibhausgase durch Zwischenfrüchte (2024) Deutschlandfunk, Forschung aktuell .
  
  More

Research projects

Duration: 01.02.2025 – 31.03.2027

: Climate change
Optionen zur Steigerung der Leistungen der bayerischen Landwirtschaft im Bereich Klima und Biodiversität (Zukunftsbauer 2)
Vorläuferprojekt „Zukunftsbauer“Angesichts aktueller multipler Herausforderungen der bayerischen Landwirtschaft (Volatilität von Agrarmärkten, Auswirkungen des Klimawandels, politischer …
More
- General project lead HSWT: Prof. Dr. Simon Walther
Duration: 01.01.2025 – 31.12.2027

: Internationaler Austausch
Mastering Opportunities-scouting, Career-guidance and Key-job Skills in Agriculture (AGRI-MOCKS)
Mastering opportunities yourself - scouting, career guidance and key qualifications in Agriculture with the help of newly developed eLearning materials and teaching methods …
More
- Project lead (HSWT): Prof. Dr. Peter Breunig

Show 9 more research projects of this author

Supervised doctorates

Time period: 25.07.2025 – 31.12.2027
Battery Electric Systems in Agriculture - Techno-Economic and Acceptance Analysis for Sustainable Land Use Systems
Doctoral candidate: M.Sc. Steffen Kümmerer
more
Time period: 01.09.2024 – 01.09.2027
Regionalizing land use - opportunities for using foodshed approaches
Doctoral candidate: Tanja Strobel-Unbehaun
more

Show 2 more supervised doctorates of this author

Back to list

Prof. Dr. Peter Breunig

Teaching

Theses

2021

2019

2018

2017

2016

2015

Publications

Journal articles (peer-reviewed)

Magazine articles

Book chapters

Conference contributions

Talks and presentations

Other publications

Media reports

Research projects

Supervised doctorates