Prof. Dr. Paul Michels

• Economics and market research

Market Research

in the Bachelor's degree programmes Foodstuff Management and Nutrition and Food Supply Management

International marketing strategies, trade marketing and product management

in the Foodstuff Management degree programme or in the international Master's degree programme in Agricultural Management

Interdisciplinary project studies

in the Foodstuff Management degree programme

Marketing of organic products

in the Bachelor's degree programmes Agriculture and Foodstuff Management

2022

• Beef from suckler cow husbandry - requirements and potentials of the Bavarian butcher's trade
• Space management for meat and sausage substitutes in different types of farms
• Export of dried fruits from Uzbekistan to Germany
• Potential analysis of a farm shop with marketing recommendation
• Competitive analysis of organic oat drinks and plant-based milk alternatives on the German market
• Market analysis of phytogenic additives in the monogastery sector in Russia in the next 10 years Stationary 24-hour sales - A decision-making aid
• Sustainability communication in the food industry
• Wine tourism as an instrument to increase the competitiveness of the wine industry in Ukraine

2021

• Improvement potentials of a small food retailer based on a customer survey

• Future perspectives of a traditional fruit cooperative in Franconian Switzerland based on a producer survey

• Market perspectives of in-vitro meat

• Market analysis and export potentials for Ukrainian vegetables

• Potentials of the production of organic products in Ukraine

• Competitive analysis of organic oat drinks and plant-based milk alternatives on the German market

2020

• Target group analysis and first approaches for online marketing measures of a food brand of vegan convience products in organic quality

• Analysis of German fattening turkey stocks: a survey of German turkey farmers

• Optimisation of communication on sustainability for a film manufacturer

• Market analysis and market potentials for herbs, spices and medicinal herbs from organic cultivation in Bavaria

• Quality labels in the food sector - a conflict between consumer benefit and misleading?

• Diversification of an Agriculture Direct Marketer - Profitability and Feasibility Analysis for High-priced Fruit Juices

• Analysis of the development of organic dairy products in the Bavarian retail sector based on household panel data

• Market analysis for organically produced hops

• Development and introduction of a new product at a cooperative dairy with integrated marketing

• Development of a sustainability strategy in a cheese dairy

• Customer retention strategies in online food retailing - empirical study based on a start-up company

• Opportunities and possibilities of marketing beef from suckler cow husbandry in Bavaria

• Potential of essential oils of a Paraguayan fruit processing company on the German market

• Opportunities, risks and development potential of the export of soy from Ukraine to Germany

2019

• Market analysis for organic products from buckwheat, quinoa, amaranth and millet and potentials for value chains

• Potentials for regional value chains for organic fruit preparations in Bavaria

• Evaluation of the permanent low price strategy in the drugstore section of consumer and supermarkets

• Market analysis for products from emmer, einkorn and durum wheat and potentials for value chains

• Optimisation of the regional assortment of discounters in the fresh produce sector

• Sales potentials of beef of a slaughterhouse on the Uzbek market

2018

• Market analysis of vegetable seeds and fruit seedlings in the value chain of the fruit and vegetable sector in Kyrgyzstan after accession to the Eurasian Customs Union

• The impact of sanctions on food trade in Russia

• Development of marketing strategies and their implementation for layer farms of different sizes in the Khorezm region

• Export potential of Georgian wine to the USA

• Opportunities, risks and development potential of apple exports from Ukraine to Germany

• Marketing and sales concept for an Uzbek manufacturer of agricultural machinery

• Growth potential of Ukrainian honey on the German market

• Optimisation of marketing for a fish counter in a cash & carry market based on customer surveys and eye tracking

• Processing possibilities, quality requirements and market potentials for Bavarian organic processing potatoes

• Evaluation of the placement of organic fruit and vegetables in large consumer markets - with the help of eye tracking and scanner data analyses

• Evaluation of the increase of a brand-specific sensory panel by participants in another brand panel

2017

• Optimisation of marketing for a self-service salad bar in a consumer market based on customer surveys and eye tracking

• Development of a sales concept for convenience food in food retailing

• Marketing potentials for weaners and meat from organic suckler cow husbandry

• Analysis of the service quality of bakery shops with the help of mystery shopping

• Analysis of customer perception before and after the reconstruction of a meat counter using eye tracking

• Optimisation of product placement in a discounter by means of eye tracking and analysis of sales

• Marketing concept for orchard initiatives in Lower Bavaria

• Rearing and marketing of calves from organic dairy farming in Bavaria

2016

• Marketing concept for the direct marketing of asparagus

• Effects of the Russia embargo on German milk producer prices and the Russian market for dairy products

• Processing and marketing potentials of Bavarian organic vegetables

• Customer Orientation in the Grocery Store - An Eye-Tracking Study after the Introduction of a Local Shopping Concept

• Packaging design and communication policy in the context of a marketing concept for a regional cider brand

• Introduction of a sustainability management based on the ZNU - Standard for a medium-sized company in the fruit processing sector

• Regionality concepts and quality requirements in food marketing

• "Investigation of the merger negotiations in the case of EDEKA and Kaiser's Tengelmann with a critical statement".

2015

• Impact of the Russian trade embargo on agricultural goods and food on the German market

• Conducting a customer satisfaction analysis for a medium-sized bakery company

• TTIP: Opportunities and risks for the German food industry

• Sustainability concepts in cocoa production using the example of Côte d'Ivoire

• Climate balances of food: Procedures and overview of results

• Product carbon footprint of a regional brand

• Knowledge and affinities for Fairtrade products and derived potentials for demand development in a Fairtrade Town

• Mobile eye tracking to measure the perception of information at the service counter

• Development of a social media strategy for a medium-sized bakery

2014

• Market analysis of regional value chains in the bakery sector

• Processing possibilities, quality requirements and market potentials for Bavarian sweet corn

• Sustainability labels for food

• Potential for improving the assortment and placement of lactose-free as well as gluten-free products in independent retail trade

• Optimisation and controlling of sales prices in the fresh meat assortment

• "Ready to eat" - fruit range and market opportunities

• Potentials and limits of online food trade in Germany

2013

• Economic efficiency calculation of the production of regional fruit products

• Marketing measures for the marketing of regional fruit and vegetables in gastronomy and community catering

• Development of a frozen croissant - from the idea to the finished product

• Marketing concept for products of a fruit processing cooperative in southern Middle Franconia

Agricultural Management (MBA)

2017

• Growth potentials of a German feed producer on the Ukrainian market

• Economic analysis and evaluation of risk factors for the cultivation of field beans in the Talas region (Kyrgyzstan)

• Growth strategy for wine exports from Armenia to Germany

2016

• Analysis and optimisation of marketing activities for special feeds in Germany and Poland

• Economic analysis and evaluation of risk factors for the cultivation of field beans in the Talas region (Kyrgyzstan)

• Growth potentials of wine exports from Georgia to Germany

• Export potential of dried apricots from Armenia to Germany

• Market potential for tillage equipment in Kazakhstan

2015

• Improvement potential for marketing vegetable products in Uzbekistan

• Export potential of dried fruit from Tajikistan to the EU

• Potential for increasing the domestic share of value added for Uzbek agricultural products

• Growth potentials for the Uzbek market for laying hen systems

• Analysis and prospects of the combine harvester market in Kazakhstan

• Export potential of Armenian wine to Germany

2014

• Development of milk production in Azerbaijan and improvement of the marketing process

• Attitudes and Prefernces of German Farmers Regarding Subsidies - a Conjoint Based Study

• Opportunities and Risks for Dairy Products from Ukraine through the Planned Free Trade Agreement with the European Union

• Potentials for used agricultural machinery and spare parts in Uzbekistan

• Target group segmentation and targeting in the pig mini-feed market of Ukraine

• Trends in the Segment of Large Tractors in Russia based on the Needs of Agricultural Costumers

• Growth potential of the cheese market in Armenia

• Development of a growth strategy for a dairy in the Uzbek region of Samarkand

2013

• Export of Georgian wine to Germany

• Concept for the distribution of agricultural machinery to Russia

• Potentials for modern feeding technology in large livestock farming in Uzbekistan

Knörr, D. and Michels, P. (2020) Potenziale für regionale Wertschöpfungsketten bei Bio-Fruchtzubereitungen in Bayern. In: Landesanstalt für Agriculture Schriftenreihe Angewandte Forschung und Entwicklung für den ökologischen Landbau in Bayern, Öko-Landbautag 2020, pp. 175-176.

Kutzner, C. and Michels, P. (2020) Potentials for buckwheat, quinoa, amaranth and millet from Bavarian organic farming. In: Landesanstalt für Agriculture Schriftenreihe Angewandte Forschung und Entwicklung für den ökologischen Landbau in Bayern, Öko-Landbautag 2020, pp. 166-169.

Mayr, A. and Michels, P. (2020) Processing possibilities, quality requirements and market potentials for Bavarian organic processing potatoes. In: Landesanstalt für Agriculture Schriftenreihe Angewandte Forschung und Entwicklung für den ökologischen Landbau in Bayern, Öko-Landbautag 2020, pp. 163-165.

Michels, P. and Manz, A.L. (2020) Potenziale von Wertschöpfungsketten für Spezialprodukte des Ökolandbaus in Bayern. In Landesanstalt für Agriculture Schriftenreihe zur Angewandten Forschung und Entwicklung für den ökologischen Landbau in Bayern, Öko-Landbautag 2020, pp. 157-162.

Neumeyer, J. and Michels, P. (2020) Verarbeitungsmöglichkeiten, Qualitätsansprüche und Marktpotentiale für bayerischen Bio-Senf. In: Landesanstalt für Agriculture Schriftenreihe Angewandte Forschung und Entwicklung für den ökologischen Landbau in Bayern, Öko-Landbautag 2020, pp. 169-171.

Spiegel, M. and P. Michels (2016) Where customers look when buying meat - Eye-tracking systems allow conclusions to be drawn about the visual attention of test subjects, Fleischwirtschaft 11/2016, pp. 78-80.

Michels, P. (2015): Panel Research on the Demand of Organic Food in German - Challenges and Practical Solutions. In: J. Beran et al. (eds.), Empirical Economic and Financial Research, Advanced Studies in Theoretical and Applied Econometrics 48, 159-172, Springer International Publishing, Switzerland.

Michels, P. (2015) Agrarmarketing, Agrarinformationsdienst aid (ed.), Bonn Heft 1252/2015.

Michels, P. (2014) Einkaufsverhalten bei Öko-Produkten, In: Wiesinger, K. et al. (Eds.) Angewandte Forschung und Beratung für den ökologischen Landbau in Bayern, Schriftenreihe der Bayerischen Landesanstalt für Agriculture, pp. 207-213.

Michels, P. (2012) Stimmt die Lebensmittelqualität für den Verbraucher?, Deutsche Molkereizeitung 7/2012, pp. 25-27.

Michels, P. (2011) Qualität - ein Begriff mit vielen Dimensionen, in Qualität in aller Munde, ed. Bundesvereinigung der Deutschen Ernährungsindustrie e.V., BVE, pp. 10-15.

Michels, P. (2011) Dimensions of food quality in science and from the consumer's point of view, in Consumers' Choice '11, Food quality in consumer focus: Opportunities for the food industry and trade, ed. GfK Panel Services Germany and Bundesvereinigung der Deutschen Ernährungsindustrie e.V., BVE, pp. 27-39.

Bien, B. and P. Michels (2010) Die Dynamik des Kaufverhaltens im Bio-Sortiment, H Market analysis and customer segments of the organic market, p.14-47 in Buder, F. and U. Hamm, "Dynamik des Kaufverhaltens im Bio-Sortiment", available on the science platform of the central internet portal of the Federal Programme Organic Farming and other Forms of Sustainable Agriculture orgprints.org/16983/.

Bien, B., Michels, P. and Rippin, M. (2007) Quantitative data on consumer buying behaviour, in Leitzmann, Beck, Hamm and Hermanowski (eds.): Praxishandbuch Biolebensmittel, Behr's Verlag, Hamburg.

Bien, B. and P. Michels (2007) Aufbau einer kontinuierlichen Berichterstattung zum Einkaufsverhalten bei ökologisch erzeugten Produkten in Deutschland, abrufbar unter der Wissenschaftsplattform des zentralen Internetportals des Bundesprogramms Ökologischer Landbau und andere Formen nachhaltiger Agriculture unter www.orgprints.org/11096/

Wilckens, A. and Michels, P. (2007): Direktvermarktung und Wochenmärkte - Fakten zum Verbraucherverhalten, Materialien zur Marktberichterstattung Band 74, Zentrale Markt- und Preisberichtstelle GmbH, Bonn.

Michels, P. (2006): Verbrauchertrend Bio - Wachstumsmarkt mit Perspektiven. In: Tagungsband zu den DLG-Lebensmitteltagen zum Thema Genuss-Standort Deutschland - Zukunftsstrategien für Lebensmittel 2006, DLG-Verlag, Frankfurt am Main, 105-114.

Michels, P. (2004) A European information system for organic markets based on current panels: A critical assessment of possibilities and constraints, in Recke, G., H. Willer, N. Lampkin and A. Vaughan (Eds.) Development of a European Information System for Organic Markets - Improving the Scope and Quality of Statistical Data, Proceedings of the1st EISfOM European Seminar in Berlin, pp. 187-190.

Michels, P., Müller, H. and A. Schmanke, A. (2004): Structures of demand for organic food in Germany. Materialien zur Marktberichterstattung Band 53, Zentrale Markt- und Preisberichtstelle GmbH, Bonn.

Michels, P., M. Gerdemann and T. Els (2004): Shopping behaviour in specialist butchers' shops: Analyses, strategies and practical tips, Materialien zur Marktberichterstattung Band 49, Zentrale Markt- und Preisberichtstelle GmbH, Bonn.

Michels, P. (2002) Verbraucherverhalten bei Gemüse: Ausgewählte Marktforschungsergebnisse, Tagungsband zum 21. Pfälzer Gemüsebautag in Mutterstadt, published in Neustadter Hefte No. 120.

Michels, P. (2001) Regional profiles in food consumption, in Gedrich, K. and Oltersdorf , U., Tagungsband zur 23. Wissenschaftlichen Jahrestagung der Arbeitsgemeinschaft Ernährungsverhalten e.V. (AGEV) zum Thema Ernährung und Raum: Regionale und ethnische Ernährungsweisen in Deutschland.

Löwenbein, O. and P. Michels (1995) Multivariate procedures in the detection of shopping patterns, Allgemeines Statistisches Archiv 79 (4), pp. 361-375.

Michels, P. and O. Gefeller (1994) KEHaF - New software for the estimation of the hazard function by kernel methods, in Faulbaum (ed): SOFTSTAT '93. Advances in statistical software 4, Gustav Fischer Verlag, Stuttgart.

Heiler, S. and P. Michels (1994) Deskriptive und Explorative Datenanalyse, Lehr- und Handbuch der Statistik, R. Oldenbourg Verlag, München, Wien.

Brecht, B. and P. Michels (1994) Remigration of guest workers, an analysis with non-parametric estimation procedures, Acta Demographica 1993, pp. 243-256.

Heiler, S., P. Michels and K. Abberger (1993) Abiturzeugnis und Studienwahl - ein Beispiel zur Anwendung graphischer Verfahren in der Explorativen Datenanalyse, Allgemeines Statistisches Archiv 77 (2), 166-182.

Michels, P. (1992) Kernel and nearest neighbour estimators for non-parametric density estimation, regression and forecasting, Allgemeines Statistisches Archiv 76(2), 128-151.

Michels, P. (1992) Nonparametric prediction of time series on the basis of typical course patterns, in Opitz, O., B. Lausen and R. Klar (Eds.): Information and Classification, Springer-Verlag, Berlin Heidelberg etc., 239-247.

Gefeller, O. and P. Michels (1992) Nonparametric analysis of dwell times, Austrian Journal of Statistics and Computer Science 22 (1), 37-59.

Gefeller, O. and P. Michels (1992) A review on smoothing methods for the estimation of the hazard rate based on kernel functions, in Dodge, Y. and Whittaker, J. (eds.), Computational Statistics, Vol 1. Physica-Verlag, Heidelberg, 459-464.

Michels, P. (1992) Nonparametric analysis and forecasting of time series, Arbeiten zur Angewandten Statistik, 36, Physica Verlag, Heidelberg.

Michels, P. (1992) Asymmetric kernel functions in nonparamtric regression analysis and prediction, The Statistician 41(4), 439-454.

Michels, P. and G. Trenkler (1990) Testing the stability of regression coefficients using generalized recursive residuals, Australian Journal of Statistics, 32(3), 293-312.

• Member of the expert group "Economy, social issues including vocational training" of the Federal Information Centre for Agriculture (BZL)
• Member of the working group "Markets for Organic Food" of the Bavarian Institute of Agriculture, LfL
• Member of the Academic Partnership ECR Germany of GS1
• Member of the Organic Market Working Group (assessment of data from research institutes and projection of the annual turnover of the organic sector)
• Member of the Association of University Teachers in Bavaria
• Member of the Scientific Advisory Board of the Federal Association of the Fruit, Vegetable and Potato Processing Industry
• Member of the German Statistical Society