- Address
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C.007
Steingruberstraße 1a
91746 Weidenbach - Functions
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Deputy chair of the examining committee for the Nutrition und Food Supply Management degree programme
Practical representative for the Nutrition und Food Supply Management degree programme
Contact person - DATEV Project
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Teaching areas
- Business management, organisation, human resources management
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Teaching
- Development strategies in the food business
- Marketing
- Human Resources Management
- Focus on logistics and management techniques and controlling
- Focus on quality, development and product management of food
- Special business administration for food of plant origin
- Special business administration
- Corporate planning and management
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Theses
2020
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Analysis of the marketing concept for the strategic repositioning of a winery
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Coaching to increase satisfaction through intuitive eating and self-awareness: An empirical study on eating habits and eating behaviour
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Influence of Influencer Marketing on the Buying Behaviour of Young People
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Recommendations for improving the complaint management system of a food company
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Development of a marketing concept for customer acquisition for a family-run food market in a rural area
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Neuromarketing using the example of brand perception of beer brands
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Development of an active ingredient marketing database for a company in the cosmetics industry
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Development of a marketing concept for a medium-sized company
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The effect of colours on the gustatory and olfactory perception of foods
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Selected counter-strategies to avoid food waste in Germany: Empirical investigation of consumer behaviour for the campaign "Often Good for Longer" (Too Good To Go) by means of an online survey
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Allergen Management - Establishment of a System for the Evaluation and Labelling of Allergens and Traces of Allergens illustrated by the Example of a Branch Bakery
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Transparency for consumers in packaged food
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Survey and analysis of consumer opinion on after-sales service in food retailing - illustrated by the example of customer service in a retail company
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Effects of the Corona pandemic on sales figures in the retail trade - illustrated by the example of a medium-sized retail company
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Product and shop design in the food sector, influence of the perception of colours and space
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Veganism and vegan substitute products in Germany - An empirical study
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Explanation of blockchain and its areas of application in the food industry
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The influence of emotions on the purchase decision process
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Conception of a business model and evaluation of an app for a digital nutrition protocol based on the energy density principle in the mobile health sector
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Development cooperation in sub-Saharan Africa. A tool for poverty reduction.
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Health and economic aspects of wheat and pseudocereals (quinoa, amaranth) with an outlook on future trends.
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Insects as sustainable food - an empirical study on the acceptance of insects
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Social media as a communication tool in a medium-sized company
2018
- Small-scale production of cereal bars - analysis and suggestions for improvement of the current state and marketing
- Food supplements - from the idea to production
- Analysis of video games in relation to a balanced diet based on DGE recommendations
- Development of a bread proposal under the premise of low FODMAP values
- Competitive analysis of the market for food supplements with anti-ageing effects in Germany
- Development of a full-value catering offer for coffee breaks at conferences - A study for a medium-sized hotel and congress centre
- Perception comparison of two different sales concepts in the bakery trade
- The market for superfoods - an empirical study
- Development of a food supplement with a rejuvenating effect - A study for a medium-sized pharmaceutical company
- The Cooking Box Trend - How Cooking Box Providers Use Social Media Channels for Their Marketing
- Classification of brands of selected foodstuffs and luxury foodstuffs on the basis of archetypes
- The development of tourism in the Alps - An empirical study of mountain huts in the Alps
- Megatrends and their impact on nutrition
2017
- The analysis of mental stress as a cornerstone of the integration of occupational health management using the example of a specialist clinic
- Trends in the nutrition industry illustrated by the example of snack offers in bakeries
- Critical examination of food products with regional indications of origin in food retailing "Transparent product communication or consumer deception?"
- Comparison of different production methods of breads by means of hedonic preference testing and presentation of purchase criteria - An empirical study
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