What drives Loyalty Program Perception? A Cross-Country Analysis
- Publikationsart
- Konferenzbeiträge
- Titel
- What drives Loyalty Program Perception? A Cross-Country Analysis
- Medien
- EMAC 2016, European Marketing Academy Conference), Oslo, 24.-27. Mai
- Autor:innen
- Steffen Müller, Roger Seiler, Markus Beinert
- Veröffentlichungsdatum
- 27.05.2016