Identifying Product Features That Delight Customers: Are Online Reviews And Surveys Comparable?

Publikationsart
Beiträge zu wissenschaftlicher Konferenz/Tagung
Titel
Identifying Product Features That Delight Customers: Are Online Reviews And Surveys Comparable?
Medien
EMAC 2017 (European Marketing Academy Conference), Groningen, 23.-26. Mai
Autoren
Steffen Müller, Prof. Dr. Markus Beinert , Roger Seiler
Veröffentlichungsdatum
23.05.2017
Zitation
Müller, Steffen; Beinert, Markus; Seiler, Roger (2017): Identifying Product Features That Delight Customers: Are Online Reviews And Surveys Comparable? . EMAC 2017 (European Marketing Academy Conference), Groningen, 23.-26. Mai.