Identifying Product Features That Delight Customers: Are Online Reviews And Surveys Comparable?
- Publikationsart
- Konferenzbeiträge
- Titel
- Identifying Product Features That Delight Customers: Are Online Reviews And Surveys Comparable?
- Medien
- EMAC 2017 (European Marketing Academy Conference), Groningen, 23.-26. Mai
- Autor:innen
- Steffen Müller, Markus Beinert , Roger Seiler
- Veröffentlichungsdatum
- 23.05.2017