Food consumption style determines food product innovations' acceptance
- Publikationsart
- Zeitschriftenbeiträge (peer-reviewed)
- Titel
- Food consumption style determines food product innovations' acceptance
- Medien
- Journal of Consumer Marketing
- Heft
- 2
- Band
- 28
- Autoren
- Dr. rer. pol. Kai Sparke, Prof. Dr. Klaus Menrad
- Seiten
- 125-138
- Veröffentlichungsdatum
- 22.03.2011
- Zitation
- Sparke, Kai; Menrad, Klaus (2011): Food consumption style determines food product innovations' acceptance. Journal of Consumer Marketing 28 (2), S. 125-138. DOI: 10.1108/07363761111115962