Cross-European and Functional Food related consumer segmentation for new product development

Publikationsart: Vorträge
Titel: Cross-European and Functional Food related consumer segmentation for new product development
Medien: Vortrag auf 98. EAAE Seminar "Marketing dynamics within the global trading system - New perspectives", 29.6-2.7.2006 in Chania (Griechenland)
Autoren: Dr. rer. pol. Kai Sparke, Prof. Dr. Klaus Menrad
Veröffentlichungsdatum: 31.12.2006
Zitation: Sparke, Kai; Menrad, Klaus (2006): Cross-European and Functional Food related consumer segmentation for new product development. Vortrag auf 98. EAAE Seminar "Marketing dynamics within the global trading system - New perspectives", 29.6-2.7.2006 in Chania (Griechenland) .