Adaptive hybrid methods for choice-based conjoint analysis - A comparative study
- Publikationsart
- Zeitschriftenbeiträge (peer-reviewed)
- Titel
- Adaptive hybrid methods for choice-based conjoint analysis - A comparative study
- Medien
- International Journal of Marketing Studies
- Heft
- 1
- Band
- 7
- Autoren
- Robert Bauer, Klaus Menrad , Thomas Decker
- Seiten
- 1-14
- Veröffentlichungsdatum
- 2015
- Zitation
- Bauer, Robert; Menrad, Klaus; Decker, Thomas (2015): Adaptive hybrid methods for choice-based conjoint analysis - A comparative study. International Journal of Marketing Studies 7 (1), 1-14. DOI: 10.5539/ijms.v7n1p1