A sustainable Switch: Field Experiment on Consumer Acceptance of Environmentally Friendly Packaging in Retail.
- Publikationsart
- Vorträge
- Titel
- A sustainable Switch: Field Experiment on Consumer Acceptance of Environmentally Friendly Packaging in Retail.
- Medien
- Vortrag auf der 31. Recent Advances in Retailing and Consumer Sciences (RARCS) Conference, in Zagreb (Croatia).
- Autor:innen
- Pia Drechsel, Alexander Kracklauer, Klaus Menrad , Thomas Decker
- Veröffentlichungsdatum
- 10.07.2025