German (proof of proficiency is required)
This B. Eng. programme in agribusiness marketing and management combines science with economics and business administration. The programme is practice-based and covers a full range of fields in economics and business administration and production engineering, including computer applications. It deals with issues and problems in businesses that supply agricultural producers or process their products. These include, among others, the fertiliser, feedstuffs, and crop protection industries and companies trading in these products, agricultural engineering firms, the food processing industry, and food wholesale and retail.
The programme offers a good balance of theoretical and practical content. The practical training semester in particular gives you the opportunity to gain applied experience in agriculture and commerce.
About two-thirds of the modules you study are in the fields of marketing and management, and about one third in the field of production engineering. You can choose from a broad range of electives to specialise in either economics and business administration or in production engineering. You can further specialise, and extend your skills and expertise accordingly, by selecting the specialisms of agribusiness or agricultural engineering.