Claim Hochschule Weihenstephan-Triesdorf - University of Applied Sciences

Agribusiness Marketing and Management

... where the perfect 'blend of Agriculture and Business Economics' is taught.

The application period has been extended until 15 September 2020!

Important information for the winter semester of 2020

We are planning to hold on-site lectures and work placements during our first semester. Personal support will also be available from students in higher semesters to help you get off to the best possible start.

Prof. Dr Martina Otten introduces the degree programme (slides and audio, in German):

Do you have questions which have not been answered here?

… then please let us know

how we can help:

… please contact us

Carola Metz, degree programme assistant, by telephone | +49 8161 71-6454


[Translate to en:] Kurzprofil

Academic qualification


Duration of studies

7 semesters

Language of instruction

German (proof of proficiency is required)



Programme start date

Winter semester

Admission restrictions


Course content

This B. Eng. programme in agribusiness marketing and management combines science with economics and business administration. The programme is practice-based and covers a full range of fields in economics and business administration and production engineering, including computer applications. It deals with issues and problems in businesses that supply agricultural producers or process their products. These include, among others, the fertiliser, feedstuffs, and crop protection industries and companies trading in these products, agricultural engineering firms, the food processing industry, and food wholesale and retail.

The programme offers a good balance of theoretical and practical content. The practical training semester in particular gives you the opportunity to gain applied experience in agriculture and commerce.

About two-thirds of the modules you study are in the fields of marketing and management, and about one third in the field of production engineering. You can choose from a broad range of electives to specialise in either economics and business administration or in production engineering. You can further specialise, and extend your skills and expertise accordingly, by selecting the specialisms of agribusiness or agricultural engineering.

For further information, go to the menu above and click on Profile and Modules.

Apply here



Hochschule Weihenstephan-Triesdorf
Fakultät Nachhaltige Agrar- und Energiesysteme
Am Staudengarten 1
85354 Freising

T +49 8161-71-6402
F +49 8161-71-4496

Examination regulations

Information material

Agribusiness Marketing and Management leaflet
Weihenstephan-Triesdorf University of Applied Sciences leaflet