Claim Hochschule Weihenstephan-Triesdorf - University of Applied Sciences

Agribusiness Marketing and Management

... where the perfect 'blend of Agriculture and Business Economics' is taught.


Thank you for your interest in the Agribusiness Marketing and Management bachelor’s degree programme at Weihenstephan campus.

You can find information about the degree below and by clicking on the Profile, Modules, Dual (work-study) and Admission requirements tabs.

Please don’t hesitate to get in touch with our administrative assistant Carola Metz if you would like further information.

At a glance

Academic qualification


Duration of studies

7 semesters

Language of instruction

German (proof of proficiency is required)



Programme start date

Winter semester

Admission restrictions


Course content

This B. Eng. programme in agribusiness marketing and management combines science with economics and business administration. The programme is practice-based and covers a full range of fields in economics and business administration and production engineering, including computer applications. It deals with issues and problems in businesses that supply agricultural producers or process their products. These include, among others, the fertiliser, feedstuffs, and crop protection industries and companies trading in these products, agricultural engineering firms, the food processing industry, and food wholesale and retail.

The programme offers a good balance of theoretical and practical content. The practical training semester in particular gives you the opportunity to gain applied experience in agriculture and commerce.

About two-thirds of the modules you study are in the fields of marketing and management, and about one third in the field of production engineering. You can choose from a broad range of electives to specialise in either economics and business administration or in production engineering. You can further specialise, and extend your skills and expertise accordingly, by selecting the specialisms of agribusiness or agricultural engineering.


The application phase starts at the beginning of May. Applications must be received online and by post by the end of the application period or they will not be considered. 

For more information and to access the application portal, click here.



Hochschule Weihenstephan-Triesdorf
Fakultät Nachhaltige Agrar- und Energiesysteme
Am Staudengarten 1
85354 Freising

T +49 8161-71-6402
F +49 8161-71-4496

Examination regulations

Information material

Agribusiness Marketing and Management leaflet
Weihenstephan-Triesdorf University of Applied Sciences leaflet

SPO 2018/19