The value-added chain in horticultural management

Horticultural Management

A new Master’s degree course in Horticultural Management started in Weihenstephan in the winter semester 2014/15. It is offered jointly by the Technische Universität München and Weihenstephan-Triesdorf University of Applied Sciences.

The programme of study is intended for university graduates in:

  • Horticulture
  • Horticultural Science
  • Agricultural Science
  • Agriculture
  • Environmental and Natural Sciences
  • Biology
  • Business Administration
  • or comparable degrees

and offers students the opportunity to study Economics, especially in the area of business management and supply chain management, in greater depth and to undertake appropriate research.

Structure of the course

You can start the Master’s degree in Horticultural Management either in the winter or the summer semester.

A wide range of elective modules offers a high degree of flexibility and numerous opportunities for specialisation. A variety of teaching and learning methods, such as group work activities undertaken in seminars, collaborative research and analysis, moderated group discussions as well as conventional lectures are used in approximately 30, for the most part newly designed, elective modules.

Integrated study period abroad possible

The practical management training undertaken in the elective modules, which is firmly established in the Master’s degree in Horticultural Management, enables students to integrate a short study period abroad into their studies – without increasing the normal period of study (window of mobility in the 3rd semester). It is also possible for students to study or to write their dissertation at a partner university under the Erasmus programme. The exchange programme of the TU München (TUMexchange) provides many opportunities for students who want to study and undertake research outside Europe.

Study programme and contents

Key topics and objectives

Horticultural supply chains and the traded products are very complex.  Enterprises of various sizes, cultural background, management structure, know-how and skills interact intensively at regional, national and international levels in order to succeed in the marketplace. On the way from production to the consumer different demands are placed on the product at each stage of the supply chain. Characteristics such as growing cycle and resistance play an important role in the production of plants. By contrast, visual appearance and taste are paramount for marketing, while other quality features (e.g. maximum residue limits, sustainability aspects, shelf life) are expected or preferred by the retail market and the consumer. While specific demands are placed on product and process, various conditions (e.g. politics, society and technology) have to be taken into account during the development and management of supply chains. Only if the huge number of requirements are taken into account can supply chains remain competitive and their innovative power be preserved. A multidisciplinary approach to training is necessary to optimally prepare graduates for their professional activity in this exciting and challenging environment.

The management and coordination of the various requirements and characteristics along the supply chains, especially at the interfaces, require an in-depth understanding of all levels and stages of these chains and their interaction. The degree programme takes this into account through a targeted selection of compulsory subjects on topics such as supply chain management, quality management, sustainability, business management and corporate social responsibility.

A core objective of the newly designed degree course is to transfer integrated product-, production- and quality-related scientific knowledge and an in-depth understanding of economics. Students not only gain specific expertise but, just as importantly, their methodological and management skills are developed and enhanced in a targeted manner. The intention is to enable them to devise problem-solving strategies independently and hence to develop their leadership skills. This will ensure that students are excellently prepared for the new, sometimes, restrictive regulatory conditions. All in all, the degree course gives students specific management knowledge and additional know-how, which will enable them to go on to perform a variety of interface functions along the supply chain.

Contacts

Technische Universität München
Department of Agricultural and Horticultural Sciences
Alte Akademie 16
85354 Freising

Programme Coordinator
Dipl. Ing. Maria Gauger
T +49 8161 71-2457
hort.biz [at]tum.de
  

 

Hochschule Weihenstephan-Triesdorf
Department of Horticulture and Food Technology
Am Staudengarten 10
85354 Freising

Vice Department Chair
Prof. Dr. Thomas Hannus
T +49 8161 71-5879
thomas.hannus [at]hswt.de

Subject Advisor
Prof. Dr. Heike Mempel
T +49 8161 71-5853
heike.mempel [at]hswt.de

Information material