Claim Hochschule Weihenstephan-Triesdorf - University of Applied Sciences

Agribusiness (Bachelor)

The Agribusiness degree programme combines economics, sustainable agriculture and digitalisation/technology in one discipline. Be it business management, marketing and market research or agricultural processes and engineering, we train our students to become all-rounders in the agricultural and food industries. They learn to design sustainable value chains creatively with digital tools: they become sought-after, competent contacts at the interfaces between agricultural production, food production and marketing. The Agribusiness bachelor’s degree programme replaces the Agribusiness Marketing and Management programme.


Academic qualification

Bachelor of Engineering (B.Eng.)

Duration of studies

7 semesters

Language of instruction

German (proof of proficiency is required)



Programme start date

Winter semester

Admission restrictions


Information events

Information about events for potential students can be found on the German page for the degree programme.


Course content of the bachelor's in Agribusiness

Agribusiness covers the entire value chain in food production, from production and processing to sales and consumption. Given the constant scarcity of resources, international competition and increasing consumer demands, well-trained specialist personnel with diverse qualifications in business and agriculture are essential in order to succeed in this sector – you are in demand!

In economics, you gain comprehensive skills and expertise in business administration and agroeconomics and learn about market structures. As a graduate, you understand business management, the basics of finance, marketing (including on social media), commerce and marketing structures and are able to apply this knowledge.

The understanding of agricultural processes that you acquire during the course will help you to create customer-oriented solutions and develop innovative, profitable recommendations for companies. You are familiar with the economic and ecological challenges faced in agriculture. You see change as an opportunity because you have learned to think in terms of systems, across different industries.

Recording data for documentation, for traceability purposes or for quality management requires targeted big data management. You have learned about the practical application of digitalisation as a means of supporting the optimised management of processes in agriculture and in companies by studying various examples and know how to implement this in practice.

The degree programme balances theoretical and practical content. As well as the application-oriented project work, practical relevance is ensured in particular through the practical training semester. You can choose between a purely commercial practical training semester or a practical training semester that combines an agricultural practical element and a commercial practical element.

A wide range of elective modules allows you to further tailor your studies to suit your interests. There is a variety of business, agricultural, personal development and language modules available.

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Course structure of the bachelor's in Agribusiness

The course comprises six theory semesters with lots of practical elements and one practical training semester. It always starts in the winter semester on 1 October of each year. The module overview for the Agribusiness degree programme provides information about the content in the individual semesters.

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  • 1st semester

    • Online Kommunikation
    • Grundlagen der BWL und VWL
    • Naturwissenschaften I
    • Naturwissenschaften II
    • Nachhaltige Agrarproduktion
    • Wirtschaftsmathematik und Statistik
  • 2nd semester

    • Betriebslehre und Wirtschaftsrecht
    • Marketing-Grundlagen
    • Buchführung und Steuerlehre
    • Betriebssysteme Ökologische Landwirtschaft
    • Umwelt- und Ressourcenökonomie
    • Agrartechnik
  • 3rd semester

    • Produktion und Logistik
    • Marktforschung
    • Märkte und Wertschöpfungsketten
    • Produktionslinie Marktfrucht / Veredelung
    • Digital Business Management
    • Required elective module (languages)
    • Subject-specific required elective module
  • 4th semester

    • Kostenrechnung und Controlling
    • Qualitätsmanagement, Rückverfolgbarkeit
    • Nachhaltiges Wirtschaften und Ökobilanzierung
    • Produktionslinie Futterbau / Milch
    • Verfahrenstechnik Innen- und Außenwirtschaft
    • General required elective module
    • Subject-specific required elective module
  • 5th semester

    • Agricultural internship (6 weeks, optional)
    • Commercial internship (either 17 or 23 weeks)
  • 6th semester

    • Unternehmensführung und Finanzierung
    • Agrar- und Ernährungspolitik
    • Marketing und Vertrieb
    • Ökonomik der Agrarproduktion
    • Smart Farming
    • Subject-specific required elective module
    • Subject-specific required elective module
  • 7th semester

    • Businessplan Start-ups
    • Internationaler Handel
    • Subject-specific required elective module
    • Subject-specific required elective module
    • Bachelor's thesis
  • Required elective modules

    Six required elective modules (FWPM), each worth 3 EC, are to be completed by the end of the seventh semester of study to deepen students’ understanding.
    Examples of required elective modules:

    1. Solarenergie
    2. Windkraft I und II
    3. Wasserkraft
    4. E-Mobilität
    5. Klimawandel
    6. Geothermie
    7. Bio-Energie
    8. Umweltrecht
  • Module handbooks

    Please note that the module handbooks are updated at the beginning of each semester. The applicable module handbooks for any given semester are the handbooks published at the beginning of that semester.

    Agribusiness degree programme modules

    1. Modulhandbuch für Prüfungsordnung WS 2021/22

    Required elective modules for all degree programmes in Weihenstephan

    1. Modulhandbuch Wahlpflichtmodule
Agribusiness-Studenten arbeiten am Laptop vor einem Traktor


Agribusiness: Career prospects after graduation

The continuing trend of increased vertical integration in value chains in the agricultural and food industry is one example of why workers with expertise in both production technology and economics are required.

Graduates of the Agribusiness degree programme are equipped with a combined qualification in business and agriculture. Our graduates work in the following areas, among others:

  • Commerce: management functions in the procurement & sale of raw materials & finished products, as well as in application consulting on feeds, fertilisers, pesticides & agricultural machinery.

  • Agricultural & food industry: coordination of technical & commercial activities; preparation of decisions & support with business management; development & implementation of marketing strategies.

  • Service companies: corporate consulting; tax consulting & accounting; administration at banks & insurance companies; analysis & coordination tasks in marketing companies.

  • Agricultural organisations & special interest groups: director of self-help schemes such as producer organisations, marketing cooperatives: information, consulting & representation of members.

  • Public sector: support of marketing programmes; market consulting & quality control; administration at market & price reporting institutions.

  • Communication: working for the press, radio, TV & agencies.

  • International business: the foreign language skills acquired during the degree also enable graduates to take on the above functions at an international level.
Agribusiness-Absolventin Victoria Dietz arbeitet bei Kubota Deutschland GmbH

"My trips abroad during my degree, which included time on a dairy farm in Canada and as a student trainee at Valtra (AGCO) in Finland, allowed me to gain a wealth of experience in application-oriented agricultural engineering."

Victoria Dietz, Product Manager in the Agriculture department at Kubota Deutschland GmbH

Jörn Gläser arbeitet nach seinem Agribusiness-Studium als Marketingberater im Bereich Agrar

"I have fond memories of lots of interesting lectures in small groups, working on fascinating, real projects with various companies and going on some fantastic excursions."

Jörn Gläser, freelance media service provider and marketing consultant specialising in the agricultural sector at

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Requirements, application & admission to the bachelor's in Agribusiness

There are no admission restrictions in terms of NC (numerus clausus)!

The pre-study internship is currently suspended. Nevertheless, we recommend that prospective students who have no prior practical experience in agriculture complete a placement with an agricultural business before starting their studies.

Information on the general admission requirements can be found here.

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Dual (work-study) course with intensive practical work

The Bachelor's degree programme in Agribusiness is also offered in the format of a 'course with intensive practical work'. In addition to the standard Bachelor’s programme, this type of work-study (dual) course offers students the opportunity to gain extensive professional experience within a company during set practical phases.

The close link between academic theory and professional practice paves the way for excellent career opportunities: An increasing number of companies are now participating in work-study programmes in order to recruit management staff with substantial practical experience early on.

You can decide in the 1st semester whether you want to study in the dual course.

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  • Organisation and time schedule

    The course with intensive practical work corresponds to the regular Agribusiness bachelor's programme in terms of content and timing. In the first semester, students interested in participating in the work-study programme can apply to cooperating companies through a separate application process. The companies select suitable candidates who then enter the work-study programme from the second semester on.

    The first phase of practical experience takes place during the break following the first semester. Additional practical experience, during which students work on in-house projects that match the course profile within the cooperating company, takes place during any lecture-free periods as well as the designated practical semester.

    Students will generally receive a monthly stipend for the duration of the work-study programme. The amount of the stipend will be agreed between the company and the individual student.

    The Bachelor's thesis will also be completed within the cooperating company. It may be possible to enter a working relationship with the relevant company once your studies end.

  • Legal affairs

    The following requirements apply for the course with intensive practical work:

    1. an agreement between the work-study course student and the training company (training agreement)
    2. a cooperation agreement between the training company and the university
    3. training remuneration for the entire duration of the work-study course, as a general rule
    4. a training relationship subject to social security obligations, as a general rule
  • Documents to download

Agribusiness in Weihenstephan: What makes us the right choice for you

  • Interdisciplinary: The Weihenstephan campus is home to a network of scientific & practical agricultural institutions.
  • Individual: Project work, coaching, skills workshops, mentoring & student working groups support personal development.
  • Practical: The degree programme is also offered as a work-study course with intensive practical work.


Do you have questions which have not been answered here?

Then please let us know ...

how we can help:

… contact

Carola Metz, degree programme assistant | T +49 8161 71-6454

Apply here


Hochschule Weihenstephan-Triesdorf
Fakultät Nachhaltige Agrar- und Energiesysteme
Am Staudengarten 1
85354 Freising

T +49 8161-71-6402
F +49 8161-71-4496

Examination regulations

You can find more videos on the degree programme

... on our YouTube channel