From consumer values to attributes of natural health products for concentration and cognition: Insights from a Means-End-Chain study
Purpose
This paper aims to determine, which values guide consumers decision-making on natural health products for concentration and cognition (NHPCC) and how they link to choice-relevant product attributes. The purpose is to contribute to a better understanding of NHPCC consumption choices, which can encourage more consumer-centric product development and positioning.
- Publication type
- Journal articles (peer-reviewed)
- Title
- From consumer values to attributes of natural health products for concentration and cognition: Insights from a Means-End-Chain study
- Media
- International Journal of Pharmaceutical and Healthcare Marketing
- Issue
- 1
- Volume
- 18
- ISBN
- 1750-6123
- Authors
- Miriam Wolf, Agnes Emberger-Klein , Klaus Menrad
- Pages
- 148-166
- Publication date
- 06.11.2023
- Citation
- Wolf, Miriam; Emberger-Klein, Agnes; Menrad, Klaus (2023): From consumer values to attributes of natural health products for concentration and cognition: Insights from a Means-End-Chain study. International Journal of Pharmaceutical and Healthcare Marketing 18 (1), 148-166. DOI: 10.1108/IJPHM-12-2022-0109