Adaptive hybrid methods for choice-based conjoint analysis - A comparative study
- Publication type
- Journal articles (peer-reviewed)
- Title
- Adaptive hybrid methods for choice-based conjoint analysis - A comparative study
- Media
- International Journal of Marketing Studies
- Issue
- 1
- Volume
- 7
- Authors
- Robert Bauer, Klaus Menrad , Thomas Decker
- Pages
- 1-14
- Publication date
- 2015
- Citation
- Bauer, Robert; Menrad, Klaus; Decker, Thomas (2015): Adaptive hybrid methods for choice-based conjoint analysis - A comparative study. International Journal of Marketing Studies 7 (1), 1-14. DOI: 10.5539/ijms.v7n1p1