Startups @ HSWT | Part 57: zalzi
In this series, the HSWT presents start-ups that are associated with the University of applied sciences and the FSIWS. The series introduces the companies, their product ideas and working methods.
Franziska Birkenmaier studied ecotrophology and food technology and wants to create all-natural flavour explosions in the kitchen with her salt lemon ferment. Franziska found the inspiration for her start-up zalzi while experimenting in her kitchen at home.
What's behind zalzi?
Franziska: My salted lemon ferments are made from 100% organic lemons, by hand and using just three ingredients: Lemons, water, salt. This creates a completely new lemony flavour experience. The lemons are no longer sour, but have an intense salty flavour and can be used for healthy everyday enjoyment.
What can zalzi be used for in the kitchen?
I also call „zalzi puree“ „the sun for spooning“. The puree is very versatile and can be used in dressings and sauces, but also in smoothies or frostings. „zalzi in one piece“ is excellent as a topping, with pasta, in tajines or salads. There are no limits to your personal creativity when using it. My tip: be a little cautious at first, as the salted lemons have an intense flavour and are salty.
How did the idea for your start-up come about?
I've always experimented a lot in the kitchen. The knowledge I gained from my studies and my love of fermentation gave rise to the desire to develop a food product that is healthy, natural and intensely flavoured. That was the foundation stone for zalzi - Salzzitronen Ferment.
What role does the HSWT play for your start-up?
For me, the FSIWS is a space for exchange, idea generation, motivation and support. And above all, it has made it much easier for me to enter the world of food start-ups. Not only am I allowed to produce in compliance with food law here, but above all I get a lot of support, courage and creative solutions from the network of other start-ups.
What tip would you like to share with other start-ups?
Quite simply: Theoretical concepts are important, but simply doing it is the right thing to do.
