Startups @ HSWT | Part 56: Tamu-Tamu
In this series, the HSWT presents start-ups that are associated with the University of applied sciences and the FSIWS. The series introduces the companies, their product ideas and working methods.
With Tamu-Tamu, founder Nimesh Karia is bringing a piece of Africa to Germany in the form of natural, fairly produced snacks. The Executive MBA graduate from the Technical University of Munich combines entrepreneurial expertise with social commitment and shows how modern food start-ups can take responsibility.
What makes your products special?
Nimesh: Our products are 100 per cent natural, free from additives and come directly from smallholder farmers in Africa. We offer dried mangoes in different sizes. Small pieces, which are particularly good for children, and larger pieces as a fruity snack for teenagers and adults. We also offer macadamia nuts, both natural and roasted, which are a sweet, nutritious snack between meals and provide valuable minerals such as manganese and magnesium.
Our USP is clear. We focus on natural products, a fair and transparent value chain and at the same time create a real impact for local farmers. For consumers in Germany, this means high-quality snacks with strong nutritional values and a focus on sustainability.
What role does the HSWT play for your start-up?
Thanks to the close connection to HSWT, we benefit enormously from the academic network and the exchange with experts from the industry. The location also offers us the ideal platform for integrating young talent at an early stage and combining theory with practical innovation. This exchange is a real added value for us.
Where do you want to go with Tamu-Tamu?
I am currently working on further establishing the Tamu-Tamu brand and expanding our reach. We want to introduce new products, including macadamias in different flavours and other nut varieties. Our aim is to have a presence in specialised retailers in particular - where customers are prepared to consciously pay for quality and fair production.
What experiences would you like to pass on to other founders?
You don't have to do everything yourself. There are great manufacturers who can help you scale faster and develop new products. You should definitely take advantage of these opportunities. And most importantly: have courage. Many steps seem big at first, but they become doable as soon as you take them.
