From consumer values to attributes of natural health products for concentration and cognition: Insights from a Means-End-Chain study
Purpose
This paper aims to determine, which values guide consumers decision-making on natural health products for concentration and cognition (NHPCC) and how they link to choice-relevant product attributes. The purpose is to contribute to a better understanding of NHPCC consumption choices, which can encourage more consumer-centric product development and positioning.
- Publikationsart
- Zeitschriftenbeiträge (peer-reviewed)
- Titel
- From consumer values to attributes of natural health products for concentration and cognition: Insights from a Means-End-Chain study
- Medien
- International Journal of Pharmaceutical and Healthcare Marketing
- Heft
- 1
- Band
- 18
- ISBN
- 1750-6123
- Herausgeber
- International Journal of Pharmaceutical and Healthcare Marketing
- Seiten
- 148-166
- Veröffentlichungsdatum
- 06.11.2023
- Zitation
- Wolf, Miriam; Emberger-Klein, Agnes; Menrad, Klaus (2023): From consumer values to attributes of natural health products for concentration and cognition: Insights from a Means-End-Chain study. International Journal of Pharmaceutical and Healthcare Marketing 18 (1), S. 148-166. DOI: 10.1108/IJPHM-12-2022-0109